Marlen International · 2 months ago
Director of Marketing Operations - Duravant Operating Groups
Downers Grove, IL
Full-time
Onsite
Lead/Staff, Director/Executive
$129K/yr - $167K/yr
5+ years expMarlen International Inc is a global engineered equipment company with a focus on providing end-to-end process solutions. The Director of Marketing Operations & Communications will lead marketing strategies for Duravant’s Protein Processing Operating Group, focusing on lead generation, communication strategies, and team leadership to drive sales and business growth.
Machinery Manufacturing
Responsibilities
Develops overall marketing operations and lead generation strategy for Operating Group and operating companies & brands within group
Leads internal and external communications strategy to strengthen brand positioning and drive market awareness
Develops scalable processes to drive marketing efficiency and effectiveness
Ensures data-driven decision-making through tracking and measurement of KPIs and reporting
Fosters cross-functional collaboration with Sales, Lifecycle Services and HR
Builds, mentors, and leads a high-performing team across marketing operations, content development, and communications
Defines annual marketing operations and communications priorities and establishes annual marketing plan and budget
Sets clear performance expectations and KPIs for marketing team and individuals, aligning daily execution with monthly, quarterly and annual objectives
Maintains overall responsibility for lead generation through outbound targeted campaigns, lead capture and nurturing programs to generate Marketing Qualified Leads for sales
Monitors, measures, and evaluates marketing operations campaigns and lead generation performance
Establishes benchmarks, develops reports and communicates results
Tracks ROI
Oversees development of marketing communications content and assets across brands, including but not limited to collateral materials, training tools, whitepapers, advertising, PR, social media, website, videos, email marketing and other sales enablement tools
Responsible for digital strategy for all websites, social media sites, and on-line channels for Operating Companies and brands
Oversees content strategy and development
Oversees the capture and analysis of market intelligence and voice-of-customer insights to drive business growth
Stays informed of ongoing industry trends
Leads and maintains ownership of global tradeshow strategy for Operating Group
Responsible for developing show objectives, determining space requirements, design, equipment and presentation of exhibit
Implements appropriate pre-show, during-show, and post-show initiatives so that sales and marketing opportunities are maximized to improve visitor attendance
Supports new product development by collaborating with Product Managers to develop and execute product commercialization plans
Creates annual department budget, authorizes expenditures, and tracks project costs to control expenses
Supports M&A Integration activities including onboarding newly acquired Operating Companies
Qualification
Required
Bachelor's degree in Marketing, Communications or related field
Minimum of 5-7 years of previous marketing operations & communications management experience
Minimum of 3 years of leadership experience
Experience with industrial marketing, channel marketing, or OEM partnerships
Familiarity with global marketing operations and multi-regional messaging
Understanding of technical or engineered product marketing
Specific Software Skills: Microsoft Word, Excel, PowerPoint
Travel approx. up to 25% for tradeshows, events and meetings
Preferred
Master's degree
Previous experience with Marketo Marketing Automation Platform and a CRM system (Salesforce.com)
Graphics design experience a plus
Company
Marlen International
Marlen International designs and builds equipment to process meat, poultry, pet food, fish and many other products. It is a sub-organization of Duravant.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase