Carnival Corporation · 4 months ago
Senior Manager, Product Marketing Shore-Ex
Miami, FL, United States
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expCarnival Corporation is a leading international premium cruise line and tour company, known for providing exceptional guest experiences. The Senior Manager, Product Marketing & Guest Experience will be responsible for developing and executing marketing strategies for shore excursions and related areas to maximize revenue and enhance guest experiences.
LeisureTourismTravel
Responsibilities
Drive strategy, marketing support, development, and launch planning for all shore excursion guest experiences
Lead marketing projects and content that delivers on key business and brand objectives to meet our onboard revenue targets
Collaborate with onboard revenue team to deliver the most compelling guest experience stories to support brand positioning, differentiators and revenue goals
Travel to photo/video shoots, ship visits to understand experience, and create marketing content that will meet our OBR revenue goals
Develop communications and marketing plans to support strategic initiatives and drive product innovation
Build storytelling that creates excitement, demand and conversion for shore excursions
Develop content and support cross channel business areas including website, print, emails, videos, social, PR, onboard collateral (digital, print), onboard messaging and trade collateral that highlights new and existing shore excursion experiences
Establish prioritization of projects, clearly defining deliverables, timelines, and performance objectives
Work with creative team to input creative briefs and route creative to stakeholders for review, consolidated feedback and approvals
Work with brand, creative agencies and paid media teams to provide product direction and collateral support for paid media tactics, including but not limited to digital advertising, social content, ad copy, videos
Manage the development and storage of app, web and brochure deck plans
Work with Princess.com and Princess App team to maintain database of copy and images for onboard points of interest
Supervise direct report; assign responsibilities, allocate resources and define priorities and coach as needed
Qualification
Required
Bachelor's degree in marketing or related field or equivalent work experience
10–15 years of marketing experience (cruise line onboard marketing preferred)
Experience in planning and strategizing communications programs is crucial
Experience with developing marketing plans, strategic positioning decks, and go to market plans
Proven project management experience, especially handling cross-functional departments, meeting key objectives and deadlines
Strong organizational skills with the ability to manage multiple programs simultaneously
Strong interpersonal and verbal and written communication skills to communicate with management, other departments, agencies, designers and colleagues
Strong PowerPoint skills and ability to present concepts visually
Ability to think critically and apply problem-solving skills
Ability to negotiate, present and resolve complex controversial issues
Five or more years of management experience
Product development experience
Benefits
Cruise and Travel Privileges for You and Your Family
Health Benefits
401(k)
Employee Stock Purchase Plan
Training & Professional Development
Tuition & Professional Certification Reimbursement
Rewards & Incentives
Company
Carnival Corporation
Carnival Corporation is a cruise company providing travelers with vacation experiences.
10001+ employees
H1B Sponsorship
Carnival Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (60)
2024 (38)
2023 (32)
2022 (40)
2021 (33)
2020 (56)
Funding
Current Stage
Public CompanyTotal Funding
$19.49BKey Investors
Public Investment Fund
2025-09-30Post Ipo Debt· $1.25B
2025-07-01Post Ipo Debt· $3.54B
2025-06-13Post Ipo Debt· $4.5B
Leadership Team
Josh Weinstein
President & CEO
Recent News
2025-12-22
Investor's Business Daily
2025-12-21
Company data provided by crunchbase