Arizona Cardinals Football Club · 2 months ago
Manager, Social Media and Influencer Marketing
Tempe, AZ
Full-time
Hybrid
Mid, Senior Level
5+ years expThe Arizona Cardinals Football Club is a professional football team within the NFL, known for its commitment to diversity and community impact. They are seeking a Manager of Social Media and Influencer Marketing to shape the brand's voice, lead social media strategies, and enhance influencer marketing efforts to drive engagement and business goals.
SportsSports Leagues and Teams
Responsibilities
Contribute to the development and lead the implementation of social media and influencer marketing strategies aligned with brand goals
Assist in the planning and rollout of influencer campaigns targeting key audience segments
Support content strategy development for each social platform, with a focus on audience engagement, platform trends, and brand consistency
Stay informed on emerging trends, platform updates, and industry best practices to help guide ongoing digital innovation
Work closely with Marketing leadership to ensure social and influencer efforts align with broader brand, community, ticketing, and partnership goals
Help launch and manage the organization’s influencer marketing program
Research and identify influencers, creators, and brand ambassadors who align with the Cardinals’ mission and values
Support contract negotiation, campaign coordination, and ongoing communication with influencers
Track performance of influencer content and provide recommendations for optimization
Partner with internal teams (Partnerships, Community, Content) to execute collaborative campaigns involving influencers
Work closely with the Original Content team to produce and publish engaging content across key platforms (Instagram, TikTok, X/Twitter, Threads, etc.)
Oversee the planning, organization, and scheduling of the social media content calendar
Balance storytelling, fan engagement, and business goals in daily posts and larger campaigns
Ensure all content aligns with the Cardinals’ voice, brand tone, and creative standards
Monitor and engage with fans across social platforms in real time to strengthen relationships and amplify the voice of the Red Sea
Use social listening tools to help inform content strategy and quickly respond to trending topics and fan sentiment
Assist the team in turning key cultural, sports, and team moments into impactful digital experiences
Collaborate with internal departments including Content, Partnerships, PR, Community Relations, Ticketing, and Football Ops to support integrated campaigns and messaging
Coordinate with Sales and Partnership Marketing teams on activations and campaigns that support business objectives
Ensure digital efforts complement league-wide initiatives, team milestones, and sponsorship activations
Track and report on key metrics such as engagement, reach, impressions, and influencer performance
Use insights to assess performance and support strategic recommendations for future content and campaigns
Assist in creating reports and presentations for internal stakeholders
Foster a collaborative, innovative, and inclusive team environment
Other duties as assigned
Qualification
Required
A bachelor's degree in communication, journalism, marketing, business or related field (or equivalent experience)
At least five (5) years of professional experience in digital/social content and marketing strategy and publication
Expert knowledge of social media platforms including but not limited to X, Instagram, Facebook, TikTok and YouTube
Expert knowledge of digital analytics tools including Emplifi, Google Analytics and native analytics for native platforms
Proven experience in social media marketing and influencer campaign management
Deep understanding of social media platforms and their algorithms
Excellent communication and collaboration skills to work with cross-functional teams
Creative thinking and ability to develop engaging content strategies
Knowledge of social listening tools and analytics platforms
Flexibility to work evenings, weekends, and holidays; hours may vary depending on business needs
Must complete all pre-employment forms and successfully pass a background check
Preferred
Hands-on experience managing social media in a professional sports environment (NFL, other pro leagues, or D1 athletics)
Benefits
Health, Dental, and Vision Insurance options; effective the first day of hire
401 (k) retirement option with employer match contribution
Paid Time Off Accruals (including sick time accruals)
Paid Time Off for most Federal holidays
Time off for Maternity, Paternity, Military, and Bereavement
MDLIVE: 24/7 medical support
Flexible Spending Accounts (FSA) & Health Care Saving Account options
Discounts on Cardinals gear & paraphernalia
Tuition reimbursement & Professional Growth opportunities
Daily free lunch
Complimentary season tickets
Subsidized gym memberships
Company
Arizona Cardinals Football Club
Arizona Cardinals Football Club is a sports company offering sports, entertainment, and tickets.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Tania Moreno
Senior Vice President of Marketing
Recent News
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2025-08-28
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