Northern Impact · 3 months ago
Senior Marketing Coordinator
Newport Beach, California
Full-time
Hybrid
Senior Level
5+ years expNorthern Impact is an award-winning architectural practice seeking a Senior Marketing Coordinator to join their Newport Beach studio. The role involves managing marketing production processes for RFQ/RFP responses and maintaining creative control over marketing projects, all while collaborating with various team members in a hybrid work environment.
Staffing & Recruiting
Responsibilities
Own the end-to-end process for developing marketing collateral to win projects, specifically: RFQ/P responses, qualifications packages, and client pitch decks
Collaborate with project leaders and business developers to drive messaging strategy, define storytelling approach, and create content to persuade target audiences
Create marketing collateral to support other marketing initiatives including but not limited to project awards, events, and advertising
Coordinate field marketing activities including external events, conferences, and project photo shoots
Work in a highly interactive and cross-functional position, collaborating with multiple team members
Partner with the California Marketing & Communications teams on strategic initiatives and other marketing projects as appropriate
Develop and implement firm-wide processes that incorporate better delivery methods for marketing production
This requires the individual to direct and oversee the efforts of architects, engineers, consultants and all other staff resources when formulating a coordinated response to best represent the firm’s qualifications
The position works with assigned personnel to maintain creative and written control over the appearance and information used to profile the firm’s qualifications
Work closely with leadership to determine strategies on proposals and presentations; hands-on planning and development of strategic customized responses to RFPs and in the interview preparation
Conduct research and compiles information regarding existing and prospective clients, competitor activity, and industry or market trends to aid in the development of marketing plans, proposals, and presentations
Support those with marketing assignments to prepare for meetings, interviews, and other contacts with prospective clients, as well as for speaking engagements and other marketing activities
Coordinate the preparation of statements of interest and qualifications, proposals, collateral materials, miscellaneous marketing, and marketing-oriented correspondence, etc
Organizes, coordinates and controls activities involved in the preparation of marketing proposals, presentations, and submittals
Actively involved in marketing resource materials-brochures, data, archiving, assets, and marketing database
Participate in pre-interview planning and presentation rehearsal with design teams and assists in developing win strategies, themes in presentation materials
Proofreading, editing, and oversight of select quality control measures
Track and report on proposal success rates, win/loss ratios, and other relevant metrics
Manage proposal budgets and resources effectively
Exhibit strong collaboration skills to work effectively across various staff members
Experience with digital marketing strategies and tools relevant to the A/E/C industry
Ensure all proposals comply with legal and regulatory requirements
Drive continuous improvement of proposal processes and strategies
Ability to adapt to evolving industry trends and incorporate them into proposal strategies
Qualification
Required
Equivalent of Bachelor's degree in marketing or technical related field
Minimum 5-7 years of experience in the A/E/C industry serving as a marketing professional with control over marketing assignments
Prior marketing production experience with A/E/C company is required
Good organizational, communication, and leadership abilities
Quality-minded, self-motivated, and team-oriented
Effectively exercise discretion to design, organize, and oversee production of the firm's marketing materials
Ability to operate and make decisions independently
Ability to develop content for qualifications statements that represent the company's services in a manner that is customized for each opportunity
Strong attention to detail and ability to meet highly technical requirements and standards
Ability to work well under pressure, juggle and prioritize multiple projects, and adjust work accordingly, often against tight deadlines
Excellent written & graphic communication skills
Ability to interact with senior management, external client organizations and vendors
An aggressive, client oriented personality with a knack for creative problem solving will succeed in this position
Ability to work independently with a self-motivated 'Do whatever it takes' attitude; capable of overseeing multiple projects simultaneously
Proficient in Adobe InDesign (latest version) and Microsoft Office Suite (latest version)
Basic skills in other Creative Suite products including Adobe Photoshop & Illustrator (latest version)
Working knowledge of PowerPoint, including use of color palettes, master slides, imported elements and template creation
Demonstrate knowledge in CRM systems, with Salesforce experience being a plus
Preferred
Experience in K-12 and/or Higher Education experience is a plus, but not required
Company
Northern Impact
Impact Your Future Matching Candidates and Companies Northern Impact is dedicated to connecting innovative professionals in engineering, architecture, retail, marketing/sales, information technology, legal, HR, finance & accounting with growing and like-minded companies.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase