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Not Your Mother's Haircare · 2 months ago

Senior Brand Manager, Innovation Strategy & Readiness

Tampa, FL

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

Not Your Mother's Haircare is seeking a talented and experienced Senior Brand Marketing Manager with a strong background in Innovation, particularly in the beauty industry. The Senior Brand Manager will lead new product ideas and strategies, leveraging industry expertise to develop creative products that resonate with the target audience and enhance brand identity.

BeautyConsumer GoodsWellness

Responsibilities

This role has the incredible responsibility of creating the strategy for new products for the pipeline of Not Your Mother’s. Specifically, you will define what items we should launch at what time and the strategic rationale to support

Define and communicate the new product's unique value proposition, positioning, and messaging within the portfolio. Confirming consumer appeal of these concepts is also critical

Partner with Finance and Supply Chain on cost structure/P&L, Critical Path Schedules and readiness

Work with Product Experience and Consumer Market Insights to develop insights, concepts, claims, stories, packaging, product formulation, size of prize, etc. to bring the new products to life

Lead the stage gate documentation, working cross-functionally, and bring to executive leadership team, Product Council, for approval

Ensure package design and copy is on track, irresistible, legally approved and distinctive to win on virtual and physical shelf in partnership with Creative Studio, Product Experience and Legal

Deliver the selling stories and sell sheets for new products to set Sales up for success as they pitch to retailers for buy in and shelf space

Stay informed about beauty industry trends, consumer behaviors, and market dynamics

Utilize consumer insights and market research to inform innovation strategy and new product development

Analyze Innovation performance metrics, including awareness, trial, repeat and market share

Use data-driven insights to identify areas for improvement and adjust strategies accordingly

Ensure new products meet minimum Gross Margin requirements for the company

Innovation is a team sport. This role must thrive in enrolling key partners and stakeholders including Product Experience, Creative, Project Management, Brand Strategy & Activation, Sales, Legal & Regulatory, etc

Attend strategic retailer line review and early Innovation pitch meetings

Qualification

Innovation strategyBeauty industry expertiseMarket analysisP&L managementCreative thinkingAnalytical mindsetWritten communicationVerbal communicationProject managementCross-functional collaboration

Required

Strong skills in Innovation, including defining insights, developing concepts and messaging. The ability to create a compelling brand story is essential

Creative thinking is crucial for developing unique new product concepts that resonate with the target audience and set the brand apart from competitors

Excellent written and verbal communication skills are essential for creating and delivering clear and compelling brand messages to internal and external stakeholders

Market analysis including trends, current performance, needs state, competitive analysis, etc. is essential

Ensuring brand consistency across all innovation

The ability to run basic P&Ls for new items to ensure GM enhancement

Proven experience in Innovation, ideally within the Beauty and Hair Care industry, with a minimum of 10-12 years of relevant experience

In-depth knowledge of beauty industry trends, consumer preferences, and competitive landscape

Strong creative thinking and the ability to translate trends into innovative new products

Exceptional written and verbal communication skills, with the ability to create compelling beauty-related concepts. Comfort presenting ideas to senior leadership and cross-functional stakeholders

Strong project management and organizational skills

Analytical mindset & profitable growth orientation

Ability to work independently and Proven track record of working successfully cross-functionally across R&D, Insights, Creative and Finance

Ability to operate both at the 'big idea' level and in the 'weeds' of building stimulus and driving artwork/regulatory/legal/copy process