Blueprint Creative Group · 2 months ago
Program Manager – Behavior Change and Public Health Communications
Blueprint Creative Group is expanding their Massachusetts team to deliver health equity and safety initiatives. They are seeking a mission-driven Program Manager to lead statewide education and awareness programs, managing omnichannel campaigns that promote health behavior change.
AdvertisingBrand MarketingHigher EducationMarketing
Responsibilities
Lead 360° public health programs from research, strategy, creative, media, events, and analytics and ensuring every milestone, budget line, and KPI is met
Translate behavior theory into practice and apply social norms and behavior change frameworks to campaign messaging, segmentation, and channel mix
Manage integrated teams of strategists, creatives, media buyers, web developers, and community outreach specialists
Partner with stakeholders across state agencies, municipal health departments, community-based organizations, and faith-based coalitions to co-create culturally fluent interventions
Own data & evaluation. Design baseline surveys, set KPIs, and deliver dashboards that track reach, engagement, and behavior outcomes such as seat belt use or vaccination uptake
Qualification
Required
7+ years managing large public health or safety campaigns for government, community organizations, or agency clients
Demonstrated success reducing risk behaviors or improving health outcomes
Deep knowledge of behavior change models, health equity frameworks, and Plain-Language principles
Education: Master's in Public Health (MPH), Behavioral Science, Health Communication, or equivalent experience
Soft skills: persuasive presenter, consensus builder, flawless project manager (PMP, CAPM, or Scrum certification a plus)
Languages: Spanish, Portuguese, or another prevalent Massachusetts language highly valued
Company
Blueprint Creative Group
Blueprint Creative Group provides strategic communications counsel during times of opportunity, change, and crisis.