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AstraZeneca · 2 weeks ago

Associate Director, Customer Engagement Business Partner

Gaithersburg, MD

Full-time

Onsite

Lead/Staff, Director/Executive

$181K/yr - $271K/yr

10+ years exp

AstraZeneca is a global biopharmaceutical company focused on delivering life-changing medicines through innovative science. The Associate Director, Customer Engagement Business Partner will champion the Omnichannel strategy, driving brand performance and innovation while collaborating with various teams to enhance marketing strategies and customer experiences.

BiopharmaBiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine

Comp. & Benefits

Responsibilities

Omnichannel Marketing: Franchise/tumor focus, Omnichannel roadmap, strategic thought leadership and Omnichannel execution responsibilities. Build and complete 1-1 omnichannel experiences to help build market leadership and achieve commercial objectives

Innovation: Responsible for Omnichannel roadmap, Own and execute omni develop plan(ODP), build novel journeys, test digital innovation, drive first in US OBU programs

Insights Generation: Partner with Marketing Analytics to bring actionable Marketing insights to the brands. Leverage those insights to compose and execute on Omnichannel journeys

Omnichannel tech Ecosystem: Strategic advisor to the digital product teams w.r.t product evolution and roadmap

Internal Collaboration: Responsible for the evolution of Omnichannel Marketing in US OBU, leading internal partnerships such as with Digital Innovation team, Medical Omnichannel team, BBU Omnichannel team, Marketing Analytics

Deliver Franchise impact: A though partner to the Franchises to design and execute novel customer experiences

Drive fit for purpose innovation to help brands to deliver best in class launches; deliver brand performance by maximizing and defending growth indications

Raise Omnichannel IQ across US OBU. Educate and lead change around Omnichannel ways of working

Deliver on customer 2030 vision by delivering 1-1 personalized experiences for all our customers

Drive performance based omnichannel marketing by leveraging actionable insights from Marketing Analytics

Evolve underlying omnichannel capabilities to deliver outstanding experiences

Omnichannel Marketing Initiatives: Develop strategies, compose and execute on Omnichannel initiatives to engage HCPs and drive brand priorities

Education and change management: Educate key partners on Omnichannel capabilities and experiences. Drive innovation and associated change management

Identify Key Trends: Partner with Marketing Analytics team to identify and deliver actionable insights to the respective brands on their Omnichannel performance

Product Development: Partner with key team members and partner organizations in developing next gen omnichannel capabilities in data, digital and analytics

Qualification

Omnichannel MarketingOncology Marketing ExperienceMarketing AnalyticsDigital InnovationCollaboration Skills

Required

Bachelor's degree

10+ years commercial experience

3+ years of Oncology Marketing Experience

Preferred

Experience working in a regulated industry a plus

Comfortable working in a multinational corporate environment

MBA

3+ yrs HCP, Product, or Brand marketing experience

Benefits

Short-term incentive bonus opportunity

Equity-based long-term incentive program (salaried roles)

Retirement contribution (hourly roles)

Commission payment eligibility (sales roles)

Qualified retirement program [401(k) plan]

Paid vacation and holidays

Paid leaves

Health benefits including medical, prescription drug, dental, and vision coverage

Company

AstraZeneca

Glassdoor4.1

AstraZeneca is a pharmaceutical company that discovers, develops, manufactures, and markets prescription medicines. It is a sub-organization of Investor.

Founded in 1999

Cambridge, Cambridgeshire, GBR

10001+ employees