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BECU · 4 months ago

Sr Marketing Direct Response Channels Manager

Tukwila, WA

Full-time

Onsite

Senior Level

$97K/yr - $182K/yr

7+ years exp

BECU is a financial institution committed to serving its members and communities since 1935. As the Sr. Marketing Direct Response Channels Manager, you will lead innovative email and direct mail campaigns to enhance member acquisition and deepen existing relationships, driving growth and engagement.

Banking

Responsibilities

Design and implement compelling email and direct mail campaigns that drive member acquisition and product adoption, aligning with BECU’s growth and community impact goals

Develop quarterly and annual channel plans that support broader marketing and business objectives, ensuring your work contributes to the bigger picture

Manage the full lifecycle of campaigns—from audience segmentation and creative briefing to offer strategy, deployment, and performance optimization

Partner with analytics teams to define KPIs, build dashboards, and deliver actionable insights that shape future strategies and elevate performance

Collaborate with data experts to apply predictive models that enhance targeting, improve list quality, and maximize ROI across direct channels

Work closely with product, brand, content, analytics, and senior leadership to ensure campaigns are consistent, member-centric, and aligned with BECU’s values

Oversee internal and external partners for production, data processing, and deployment—ensuring timelines and budgets are met with precision

Lead a continuous testing agenda (A/B testing subject lines, creative, offers, targeting criteria) to refine strategies and boost channel efficiency

Keep up with industry best practices, compliance regulations (like CAN-SPAM and privacy laws), and emerging trends in direct response marketing

Contribute to budget planning and forecasting for direct channels, ensuring cost-effective member engagement and acquisition

Prepare clear and effective communication plans for leadership and member-facing teams to support campaign rollouts

Take on additional duties as needed, contributing your expertise wherever it’s most impactful

Qualification

Direct response marketingEmail campaignsData analysisCRM platformsProject managementPresentation skillsCollaborationCreative problem solving

Required

Typically requires a Bachelor's degree in Marketing, Business Administration, or Communications or equivalent work or education-related experience

Typically requires 7 years of experience in direct response marketing, with hands-on expertise in both email and direct mail channels

Analytical mindset with experience measuring campaign effectiveness, interpreting results, and optimizing accordingly required

Project management skills with a strong service focus and ability to manage multiple campaigns and priorities in a fast-paced environment required

Excellent written and presentation skills, including presentation development and delivery required

Preferred

Experience in financial services or a regulated industry preferred

Ability to lead and inspire cross-functional collaboration, relationship building, influence and negotiation preferred

Familiarity with CRM platforms, marketing automation tools (e.g., Salesforce Marketing Cloud), and data segmentation best practices preferred

Benefits

401(k) Company Match (up to 3%)

4% annual contribution to your 401(k) by BECU

Medical, Dental and Vision (family contributions as well)

PTO Program + Exchange Program

Tuition Reimbursement Program

BECU Cares volunteer time off + donation match

Company

BECU

Glassdoor3.7

As a member-owned, not-for-profit financial cooperative, BECU is guided by the credit union philosophy of “people helping people.” In fact, putting people over profit guides our everyday business decisions.

Founded in 1935

Tukwila, Washington, USA

1001-5000 employees