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Alphametic · 2 months ago

Fractional Associate Paid Media Director - (PPC/Google Ads/Meta Ads/Analytics) - Miami, FL

Miami, FL

Part-time

Hybrid

Senior Level

5+ years exp

Alphametic is an AI-forward digital marketing agency in Miami that helps businesses drive leads and customers with SEO, digital ads, and performance-driven content. The Fractional Associate Paid Media Director will support digital marketing initiatives by managing paid search marketing services, client relationships, and campaign strategies.

AnalyticsInternetSocial Media

Responsibilities

Gathering and examining data related to keywords, topics, trends, audiences, and web behavior using Google Ads, GA4, Looker Studio, SEO tools, SEMrush, and similar platforms

Managing client relationships, being the lead on client calls, and consulting-based communication

Management and implementation of new campaigns in Google Ads, including bidding, testing, and optimizing

Assessing SEO/SEM/PPC strategies, analyzing key metrics, and identifying opportunities to boost performance

Presenting insights from your analyses to clients and account managers, including practical suggestions and recommendations

Creating dashboards, data visualizations, and reports on performance using Looker Studio and GA4

Observing and evaluating digital media and marketing trends using tools like SEMrush, Moz, Google Keyword Planner, Ahrefs, and similar tools

Engaging in communication and presentations with colleagues, managers, and clients over Email, Slack, Asana, and Teams

Support in preparing bi-weekly client meeting agendas and sending follow-ups to keep projects on track

Maintain and improve internal SOPs by helping document workflows and creating training materials or videos

Champion creative use of AI tools, such as ChatGPT, to improve our workflows and deliverables

Qualification

SEM/PPC/SEO experienceGoogle Ads managementGoogle Analytics 4Meta AdsAI tools experienceAnalytical skillsProject managementPresentation skillsCommunication skillsDetail-oriented

Required

A minimum of 5-7 years of hands-on SEM/PPC/SEO experience, including planning, implementing, consulting, reporting, supporting account management and communicating results to stakeholders

Experience managing large, multi-million dollar Google Ads accounts

Superb analytical, project management, and presentation skills

Demonstrated experience in delivering search marketing results

A combination of good communication and analytical skills

Strong work ethic and ability to perform independently

Detail-oriented project management and account coordination skills

Demonstrated examples of using AI tools, such as ChatGPT or Gemini, to improve processes and efficiency

AI-forward innovator who champions using new technologies to increase the efficiency and effectiveness of search strategies

Strong analytical skills

Ability to present practical insights to marketing leaders to guide digital marketing strategies

Exceptional communication skills

Meticulous and detail-oriented