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Eight Sleep · 2 months ago

Paid Media Manager, Social

United States

Full-time

Remote

Mid Level

$90K/yr - $110K/yr

3+ years exp

Eight Sleep is a pioneering company in the sleep fitness industry, dedicated to enhancing human potential through innovative sleep technology. The Paid Media Manager, Social will focus on optimizing and scaling the company's digital advertising efforts across various platforms, ensuring impactful and effective marketing campaigns.

Consumer Electronics

Growth Opportunities

Responsibilities

Lead performance marketing channels, including but not limited to Meta, TikTok and Affiliate, while collaborating cross-functionally on Search, Shopping, and YouTube across all markets

Carefully analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency

Analyze and recommend new copy, creative assets, bidding strategies, and testing structures using both qualitative and quantitative metrics

Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics

Continuously propose optimizations and ensure the quality control of campaigns

Prepare accurate reports with clearly synthesized insights and actionable next steps

Research market trends and competition to ensure Eight Sleep is competitive in the market

Develop and implement tests at a rapid pace

Stays up to date on relevant industry trends, new ad products, and best practices

Qualification

Meta Business SuiteCampaign ManagementAnalytics ToolsAffiliate PlatformsMarketing FunnelsIncrementality AnalysisProactive CommunicationAnalytical MindsetPassion for HealthAI/ML Tools

Required

3+ years of experience with Meta Business Suite with proven success working on campaigns for direct-to-consumer brands, ideally with budgets above $1M per year

Experience with analytics and research tools (e.g., Meta Business Suite, Google Search Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner)

Capable of working independently, proactively creating plans from the ground up

Experience and/or ability to manage affiliate platforms like Impact

Develop and continually expand or refine targeting/copy/assets based on performance

Strong familiarity with marketing funnels + attribution analysis

Experience or understanding of incrementality

International awareness, with a basic knowledge of diverse cultures

A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done

Analytical mindset with creative intuition — equally fluent in metrics and emotion

A passion for health, technology, and design — and belief that sleep is the ultimate performance enhancer

Comfortable experimenting with AI/ML tools and integrating AI-driven insights into marketing strategies. Experience or willingness to engage with AI-augmented workflows (e.g., leveraging AI for competitive research, ideation, campaign optimization)