Nintex ยท 2 months ago
Product Marketing Manager - Salesforce
Oklahoma City, Oklahoma, United States
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $140K/yrNintex is a global leader in process intelligence and automation, trusted by numerous organizations worldwide. The Product Marketing Manager will execute global campaigns, drive product awareness, and ensure sales readiness while collaborating with various teams to enhance customer adoption and satisfaction.
AnalyticsBusiness IntelligenceBusiness Process Automation (BPA)Computer VisionEnterprise SoftwareMachine LearningRobotic Process Automation (RPA)RoboticsSoftwareVirtual Workforce
Responsibilities
Derive customer and partner insight, and publish plentiful evidence of success stories
Establish formal and informal communications with customers and partners to gather suggestions, success stories, win/loss reasons
Manage evidence publishing as a systematic pipeline, and stimulate early design wins to infuse in PR and channel sales strategies
Study customers measurable gains and repurpose into ROI sound bites, reports and assessment tools
Understand usage scenarios as well as buying personas and cycles in order to create effective go-to-market strategies
Plan and coordinate timely launches and lead-nurturing sustain campaigns
Define and own the launch plan, with strategies, goals, go-to-market tactics, and cross-team coordination of project tasks
Collaborate with development team and marcom to establish unveiling and RTM dates, and monitor trade-offs to achieve milestones
Define communication plan to customers, channel/alliances, influencers and broad public
Work with sales, marcom, partner program and IT to create E2E campaigns for lead nurturing, pipeline acceleration and annuity retention
Model scalable 'pull/push' campaigns and define elements of 'to-customer, to-partner and through-partner' marketing
Create and disseminate messaging, content, sales aides and collateral
Coordinate the Positioning & Messaging creation process
Create special-purpose-content for themed campaigns, and work with Marcom to use PR, web, SEO, social, events, and other levers
Design marketing content to be easily customized and replicable by our channel partners in their own marketing efforts
Work with market influencers and SMEs to co-author and co-present content
Obtain endorsements and awards that can be disseminated in papers, collateral, presentations and sales aides
Own sales and channel readiness, and be a product advocate
Train and deliver sales aides to sales teams and partners
Ignite internal excitement about upcoming products
Attend and present during events and special sales calls
Work with alliances and technology partners to cross train sales and marketing teams, and co-present in events and webinars
Create regular flow of content into web, social media, user groups and broad community (papers, articles, videos, etc.)
Analyze competitors' go-to-market approaches
Identify competitors' messages, PR, awards, campaigns, events, joint marketing alliances
Anticipate moves and have proactive and reactive responses
Identify competitors' moves into our base of customers and partners
You may be directed to perform other reasonable tasks by your manager
Qualification
Required
Experience in product marketing or related field
Strong understanding of go-to-market strategies
Ability to analyze customer and partner insights
Experience in managing product launches and campaigns
Excellent communication and collaboration skills
Ability to create effective messaging and content
Experience in training sales teams and partners
Ability to analyze competitors' marketing approaches
Strong project management skills
Ability to work in a fast-paced environment
Preferred
Experience with Salesforce or similar platforms
Familiarity with digital marketing tools and techniques
Experience in a technology or SaaS company
Knowledge of ROI analysis and reporting
Experience in working with cross-functional teams
Benefits
Global Gratitude and Recharge Days
Flexible, paid time off policy
Employee wellness programs and counseling resources
Meaningful peer recognition and awards
Paid parental leave
Invention/patenting assistance
Community impact, paid volunteer time, and opportunities
Intercultural learning and celebration
Multiple tools through which to learn and grow, and an incredible global community
Competitive benefits package including paid time off, twelve paid holidays, 401(k) with employer match
Company
Nintex
Nintex enables enterprise it professionals to more easily create and manage simple to sophisticated business processes.
Founded in 2006
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$135MKey Investors
Harcourts ParamountThoma Bravo
2021-10-05Acquired
2019-11-13Corporate Round
2018-02-09Private Equity
Leadership Team
Eric Emans
Chief Financial Officer
Christian Lucarelli
Vice President, Global Partner Sales & Strategy
Recent News
Business Wire
2025-12-04
SalesTech Star
2025-11-14
Company data provided by crunchbase