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Annalect · 1 day ago

Analyst, Marketing Science

NYC Metro Area

Full-time

Hybrid

Entry Level

$49K/yr - $75K/yr

1+ years exp

Annalect is the Data & Technology arm of Omnicom Media Group, focused on leveraging data and technology to enhance marketing outcomes. The Analyst on the Marketing Science team will process and model datasets, develop insights, and collaborate with internal and external teams to communicate findings and strategies.

AdvertisingConsultingMarketing

Responsibilities

Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources

Developing and executing attribution and measurement projects

Ensuring timely follow through on all scheduled and ad hoc deliverables

With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality

Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person

Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals

Evaluating data and research/analytics vendors for client needs or as they approach clients

Qualification

Marketing mix modelingStatistical analysisData visualizationRShinyDashWeb application frameworksData Management PlatformsGoogle AnalyticsCollaborationCommunicationProblem-solving

Required

Bachelor's degree in statistics, mathematics, computer science, economics, engineering, information management, social sciences, or business/marketing related fields

1 to 2 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects

Basic understanding of RShiny or Dash (Python/R)

Basic understanding web application frameworks (CSS/HTML/JavaScript)

Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)

Understanding of marketing mix modeling/econometric analysis

Familiarity with at least some of the following tools: marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), web analytics (e.g. Google Analytics, Adobe Analytics)