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Synack · 1 month ago

Senior Content Marketing Manager

United States

Full-time

Remote

Senior Level

$145K/yr - $165K/yr

7+ years exp

Synack is a cybersecurity company that offers a Penetration Testing as a Service platform, focusing on securing customers' attack surfaces. They are looking for a Senior Content Marketing Manager to lead the development and execution of their content strategy, creating compelling content that enhances brand awareness and engages customers.

Artificial Intelligence (AI)Cyber SecurityNetwork SecuritySecurity

Growth Opportunities

Responsibilities

Develop and own the company’s global content strategy to support brand awareness, lead generation, and customer engagement

Build and manage an editorial calendar to increase the quality and cadence of our content pipeline that aligns with product launches, industry events, campaigns, and business priorities

Collaborate cross-functionally with product marketing, sales, engineering, and executives to ensure content supports business goals

Support the editorial strategy for social media channels across LinkedIn, X, Instagram

Research, write, and edit high-quality content including blogs, whitepapers, bylined articles, solution briefs, case studies, web copy, video and audio, and thought leadership pieces

Understand best practices for using AI to assist with writing projects—without sacrificing authenticity, accuracy or quality

Translate complex cybersecurity concepts into clear, engaging narratives for technical and non-technical audiences

Commission, edit, and manage contributions from subject matter experts, freelancers, and partners

Ensure brand voice, accuracy, and consistency across all content

Partner with internal experts to develop authoritative content on cybersecurity trends, research findings, and emerging threats

Collaborate on industry research reports, data-driven content, and survey-based insights

Define and track content KPIs to measure impact and inform continuous improvement

Optimize content for SEO in conjunction with the digital marketing team

Partner with demand generation to ensure content is leveraged effectively across campaigns and social media

Qualification

Content strategySEO best practicesTechnical writingCybersecurity experienceAI tool proficiencyProject managementSocial media contentEditing skillsB2B SaaS experience