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Sr Mgr Marketing Communications jobs in United States
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Johnson & Johnson · 3 months ago

Sr Mgr Marketing Communications

Johnson & Johnson is a leader in healthcare innovation, dedicated to developing smarter and less invasive treatments. The Senior Manager of Marketing Communications will craft and execute impactful marketing strategies for J&J Heart Recovery’s therapies, collaborating with various internal teams to enhance patient access and brand delivery.
Hospital & Health Care
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Comp. & Benefits

Responsibilities

Oversee the development of J&J Heart Recovery’s omni channel strategy in the US, including website content, social media channels and third-party sites, along with the measurement of these activities
Work in a highly collaborative manner with product marketing team to inform channel communication strategy and campaign development on an ongoing basis
Work collaboratively with multiple internal teams sharing complimentary objectives (digital, communications, graphic design, upstream marketing) to effectively design omni-channel strategy and messaging campaigns that support sales efforts through the creation of novel sales tools and effective omni-channel execution
Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors
Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization
Manage regular brand reputation research projects and refine strategies based on their results
Review all external-facing content coming from marketing for brand consistency, from both a creative and voice perspective
Build and manage a roster of contractors and agencies that can support the marketing team’s content and branding needs
Identify new tools, skills and resources that the company needs to acquire to improve our brand reputation

Qualification

Cardiovascular med tech marketingOmni-channel strategyCampaign developmentVendor/agency managementInsightsAdobe Creative SuiteInterpersonal skillsCommunication skillsNegotiation skills

Required

Bachelor degree required, MBA preferred with at least 7-10 years' experience in cardiovascular med tech marketing or agency experience
Proven track record in creative, campaign or brand roles within agency/med tech organizations
Expertise in developing and implementing product-specific campaigns in an omni-channel approach
Demonstrated ability to source/select/manage outside vendor/agency relationships related to omni-channel communication
Ability to review editorial content in language that will resonate with relevant physician customer audience (interventional cardiology, surgery, heart failure, intensivist)
Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements
Embody J&J Heart Recovery's 'Patients First' culture, demonstrating a positive attitude, open communication, and team first mentality
Commitment to achieving goals and driving results. Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans
Experience interacting with cross functional teams including legal, regulatory, etc in marketing collateral development and advertising and promotion approval processes
Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers
Experience in Abode Creative Suite a plus
Domestic travel up to >30%

Benefits

Medical
Dental
Vision
Life insurance
Short- and long-term disability
Business accident insurance
Group legal insurance
Company’s consolidated retirement plan (pension)
Savings plan (401(k))
Long-term incentive program
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Condolence Leave – 30 days for an immediate family member: 5 days for an extended family member
Caregiver Leave – 10 days
Volunteer Leave – 4 days
Military Spouse Time-Off – 80 hours

Company

Johnson & Johnson

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At Johnson & Johnson, we believe health is everything.

Funding

Current Stage
Late Stage

Leadership Team

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Alex Gorsky
Former Chairman and CEO, Johnson & Johnson
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Joaquin Duato
Chairman of the Board and Chief Executive Officer
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Company data provided by crunchbase