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Timberland · 2 months ago

Timberland: Senior Manager, Global Consumer Insights and Strategy

USCA > USA > New Hampshire > Stratham Domain Dr HQ - TBL

Full-time

Onsite

Senior Level

$116K/yr - $145K/yr

7+ years exp

Timberland is a global brand known for its commitment to sustainability and innovation, and they are seeking a Senior Manager for Global Consumer Insights and Strategy. In this role, you will lead the development and execution of the consumer insights agenda, driving strategic decision-making across various functions while managing high-impact research initiatives and influencing global teams.

ApparelBrand MarketingFashionLifestyleManufacturingRetailShoes

Responsibilities

Lead the global consumer insights strategy, aligning research priorities with brand and business objectives

Design and manage research programs (quantitative, qualitative) to uncover consumer, cultural, and category insights

Translate insights into strategic recommendations that drive brand growth, innovation, and consumer engagement

Champion the evolution of Timberland’s insights capabilities by exploring new methodologies, tools, and data sources (e.g., digital analytics, social listening, AI-driven insights) and sharing across VF

Effectively manage the research budget and develop strategic partnerships with external agencies / third party vendors to maximize CSI resources and investments

Partner with cross-functional global and regional leaders in Product Design, Merchandising, Marketing, and Innovation to embed consumer insights into global brand strategies, seasonal planning, and go-to-market execution aligned to VF’s GTM process

Identify and prioritize key business questions and knowledge gaps, proactively developing insight roadmaps to address them

In addition to CI leadership, you will be a key member of the strategy team, working collaboratively to prepare for global strategy meetings and support the development of long-term brand and business strategies grounded in consumer insight and market intelligence

Support the creation of periodic executive-level strategy deliverables for Timberland and VF Corporation stakeholders

Effectively socialize insights across global and regional teams, ensuring alignment and actionability

Develop compelling narratives and presentations that influence decision-making at all levels of the organization

Represent Timberland within the Consumer Insights community across VF brands to share best practices and identify process improvements

Qualification

Consumer insights strategyQualitative researchQuantitative researchBusiness acumenStrategic thinkingEntrepreneurial mindsetCommunicationCollaborative working style

Required

7+ years of experience in consumer insights, strategy, or related fields

Proven track record of leading high-impact research and translating insights into business strategy

Bachelor's degree required

Strategic thinking with the ability to connect insights to business outcomes

Expertise in both qualitative and quantitative research methodologies

Strong communication and storytelling skills, with experience influencing senior stakeholders

High level of business acumen and understanding of global market dynamics

Collaborative working style with experience working in matrixed, cross-functional environments

Entrepreneurial mindset with a passion for innovation and continuous improvement

Preferred

advanced degree in Marketing, Business, Psychology, or related field preferred

Benefits

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.