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Timberland · 14 hours ago

Timberland: Senior Manager, Global Consumer Insights and Strategy

Stratham, NH

Full-time

Onsite

Senior Level

$116K/yr - $145K/yr

7+ years exp

Timberland is a company focused on global consumer insights and strategy, and they are seeking a Senior Manager to lead their insights agenda. This role involves developing and executing strategies that drive decision-making across product, marketing, and brand experience, while managing high-impact research initiatives and collaborating with cross-functional teams.

ApparelBrand MarketingFashionLifestyleManufacturingRetailShoes

Responsibilities

Lead the global consumer insights strategy, aligning research priorities with brand and business objectives

Design and manage research programs (quantitative, qualitative) to uncover consumer, cultural, and category insights

Translate insights into strategic recommendations that drive brand growth, innovation, and consumer engagement

Champion the evolution of Timberland’s insights capabilities by exploring new methodologies, tools, and data sources (e.g., digital analytics, social listening, AI-driven insights) and sharing across VF

Effectively manage the research budget and develop strategic partnerships with external agencies / third party vendors to maximize CSI resources and investments

Partner with cross-functional global and regional leaders in Product Design, Merchandising, Marketing, and Innovation to embed consumer insights into global brand strategies, seasonal planning, and go-to-market execution aligned to VF’s GTM process

Identify and prioritize key business questions and knowledge gaps, proactively developing insight roadmaps to address them

In addition to CI leadership, you will be a key member of the strategy team, working collaboratively to prepare for global strategy meetings and support the development of long-term brand and business strategies grounded in consumer insight and market intelligence

Support the creation of periodic executive-level strategy deliverables for Timberland and VF Corporation stakeholders

Effectively socialize insights across global and regional teams, ensuring alignment and actionability

Develop compelling narratives and presentations that influence decision-making at all levels of the organization

Represent Timberland within the Consumer Insights community across VF brands to share best practices and identify process improvements

Qualification

Consumer insights strategyQualitative research methodologiesQuantitative research methodologiesBusiness acumenStrategic thinkingEntrepreneurial mindsetCommunication skillsCollaborative working style

Required

7+ years of experience in consumer insights, strategy, or related fields

Proven track record of leading high-impact research and translating insights into business strategy

Bachelor's degree required

Preferred

Advanced degree in Marketing, Business, Psychology, or related field

Benefits

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.