SunPower · 3 months ago
Senior Content Marketing Manager
Orem, UT
Full-time
Onsite
Mid, Senior Level
$90K/yr - $120K/yr
5+ years expSunPower Corporation is a U.S.-based solar company committed to providing reliable and sustainable energy solutions. The Senior Content Marketing Manager will own and scale the content strategy focusing on organic search performance, SEO authority, and high-intent lead volume, collaborating cross-functionally to ensure content aligns with business goals.
EnergyRenewable EnergySolar
Responsibilities
Own the SEO content roadmap with clear KPIs around organic lead volume, ranking improvements, topic authority, and conversion rates
Conduct ongoing keyword research, competitive SERP analysis, and content gap audits to identify opportunities for growth
Partner closely with Web/Marketing Ops to improve internal linking, conversion pathways, and search-optimized content structures
Monitor and report on SEO performance weekly and quarterly, adapting content strategy based on data
Develop and maintain a content framework tied to buyer journey stages, high-intent SEO topics, and sales objections
Own editorial standards, voice, tone, and messaging guidelines to ensure consistency across all channels
Lead the production of high-impact content formats including articles, landing pages, video scripts, sales collateral, case studies, FAQs, and knowledge base content
Maintain a rolling 90-day strategic content roadmap
Collaborate with Demand Gen to ensure content supports lead capture, nurturing sequences, and retargeting
Build content that proactively addresses friction points that slow down the sales cycle
Coordinate with Sales Enablement to translate messaging into field-ready assets (talk tracks, pitch decks, objection handling guides, etc.)
Develop content that positions the company as a trusted authority in clean energy/solar and related home electrification topics
Identify editorial angles that build trust, improve reputation, and combat industry skepticism
Oversee external writers, freelancers, agencies, and SMEs when needed to scale production without sacrificing quality
Establish content performance dashboards in partnership with Marketing Ops
Define success metrics for different content types (traffic, engagement, conversion, assisted revenue, ranking velocity)
Continuously optimize existing content based on rankings, click-through rates, and conversion performance
Qualification
Required
5–7+ years in content marketing, editorial strategy, or SEO-focused marketing roles
Proven track record of generating organic pipeline through SEO-led content programs
Strong understanding of search intent mapping, topic clustering, schema basics, and on-page optimization
Exceptional editorial judgment and ability to translate complex topics into high-converting content
Experience managing creators/agencies and reviewing content with a performance lens
Comfortable working in a data-informed marketing environment using tools like GA4, Search Console, SEMrush/Ahrefs, Klaviyo, or similar
Preferred
Experience in clean energy, home services, or high-consideration purchase industries
Understanding of legal/compliance review processes in regulated or consumer-finance-adjacent industries
Benefits
Health, Dental, Vision, & Life and Accident insurance
An HSA Savings Account
The opportunity to receive stock options
Company
SunPower
SunPower designs and manufactures solar storage solutions for the residential sector.
501-1000 employees
H1B Sponsorship
SunPower has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2023 (19)
2022 (17)
2021 (45)
2020 (29)
Funding
Current Stage
Public CompanyTotal Funding
$934.5MKey Investors
HASI
2024-02-23Post Ipo Debt· $300M
2023-04-12Post Ipo Debt· $450M
2017-10-05Post Ipo Equity· $140M
Leadership Team
Doug Rose
VP, Technology Strategy
L
Luke Luginbuhl
Co-Owner
Recent News
GlobeNewswire
2026-01-20
GlobeNewswire
2026-01-16
2026-01-14
Company data provided by crunchbase