Roku · 3 hours ago
Senior Product Manager, Salesforce
New York, New York
Full-time
Hybrid
Senior Level, Lead/Staff
$174K/yr - $260K/yr
10+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and they are seeking a strategic and technically strong Senior Product Manager, Salesforce to join their Revenue Operations organization. This role is responsible for driving end-to-end product strategy and scalable solutions across Salesforce, working cross-functionally to improve workflows and operational efficiency.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Responsibilities
Partner with business and engineering leaders to define the Salesforce product vision and roadmap aligned to Roku’s Ad Sales strategy
Translate complex business requirements into clear, actionable user stories and solution designs that prioritize scalability, performance, and user experience
Serve as a Salesforce solution architect and product owner for enterprise-level initiatives that impact multiple connected systems downstream
Drive Engineering teams toward optimal, scalable solutions — asking the right questions, challenging design approaches, and ensuring alignment to business logic and Salesforce best practices
Write extremely detailed business and technical requirements, including acceptance criteria, data logic, and process specifications that guide successful development
Lead cross-functional discovery sessions, perform process mapping, and identify opportunities for workflow automation and platform optimization
Manage the agile product lifecycle—from backlog prioritization and sprint planning through UAT and release enablement
Conduct gap analyses of current vs. future-state processes, develop prototypes or mockups, and validate solutions with business stakeholders
Collaborate closely with Engineering on design reviews, ensuring solutions follow Salesforce platform best practices and maintain data integrity
Evaluate dependencies and technical impacts on integrated internal tools and downstream systems, ensuring stable end-to-end functionality
Present solutions and program updates to leadership, providing transparency into roadmap progress and business impact
Lead change management efforts: develop training materials, conduct enablement sessions, and drive adoption of new features and enhancements
Act as a subject matter expert and evangelist for Salesforce Sales Cloud and related products, contributing to overall platform governance and strategy
Provide ongoing guidance to stakeholders on Salesforce capabilities, limitations, and best practices to support scalable, sustainable system design
Proactively identify dependencies, risks, and issues—driving resolution and ensuring alignment across business and technical teams
Qualification
Required
10+ years of Salesforce platform experience, including hands-on configuration and solution architecture
Proven experience as a Product Manager or Solution Owner in a complex, cross-functional environment
Strong understanding of Salesforce Sales Cloud, automation tools (Flows, Apex, Integration APIs), and data modeling
Experience working in or supporting Ad Sales, Media, or Digital Advertising organizations
Strong technical acumen with the ability to provide data logic, process flow, and functional specifications to guide development
Comfortable influencing and challenging Engineering teams to ensure the right long-term technical decisions are made
Confident communicator who can present to leadership and provide clear, actionable guidance to stakeholders
Demonstrated success delivering Salesforce solutions using agile methodologies
Excellent communication and stakeholder management skills, with the ability to influence and align diverse teams
Bachelor's degree or equivalent experience
Preferred
Experience in Ad Sales, Media, or Digital Advertising with understanding of related workflows and data structures
Salesforce Consulting background, with proven ability to design scalable enterprise solutions
Salesforce Certified Administrator and/or Platform App Builder certifications
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2025-12-31
2025-12-30
2025-12-29
Company data provided by crunchbase