Sigma Software Vertex ยท 3 months ago
Salesforce Marketing Cloud Analyst
Foster City, California, United States
Full-time
Onsite
Senior LevelSigma Software Vertex is seeking a highly skilled Salesforce Marketing Cloud Functional Lead to drive the design, deployment, and enhancement of SFMC-based digital engagement strategies. This role involves bridging business, technical, and marketing teams to translate campaign goals into scalable, personalized customer experiences using SFMC features.
Responsibilities
Lead discovery sessions with stakeholders to gather business requirements, pain points, and campaign goals
Design end-to-end customer engagement solutions using SFMC modules (Email, SMS, MobilePush, Mobile SDK, Journey Builder, Automation Studio)
Architect personalization strategies across digital touchpoints using dynamic content, data extensions, and behavioral triggers
Define solution scope and translate business needs into actionable user stories and functional and technical specifications
Lead Integration discussions with upstream systems and develop integration contracts
Serve as the functional liaison between marketing, product and product software teams
Guide developers on technical configuration, scripting logic, and integration needs
Lead end-to-end testing of journeys, automation, and campaign setups
Review deliverables, perform UAT, and coordinate go-live execution
Lead implementation of new channels/features such as SMS, push notifications, Mobile SDK integration, and custom dashboards
Build POCs and pilot campaigns for new use cases and promotions
Optimize solution design based on customer behavior insights and feedback
Oversee campaign performance reporting and dashboard creation for stakeholders
Ensure adherence to privacy, security, and compliance requirements (e.g., opt-in/opt-out workflows)
Define documentation and governance processes for reusability and audit readiness
Qualification
Required
Highly skilled and hands-on Salesforce Marketing Cloud Functional Lead
Experience in designing, deploying, and enhancing SFMC-based digital engagement strategies
Ability to bridge business, technical, and marketing teams
Experience leveraging SFMC features such as SMS, Mobile SDK, personalized content, dashboards, and promotional workflows
Lead discovery sessions with stakeholders to gather business requirements, pain points, and campaign goals
Design end-to-end customer engagement solutions using SFMC modules (Email, SMS, MobilePush, Mobile SDK, Journey Builder, Automation Studio)
Architect personalization strategies across digital touchpoints using dynamic content, data extensions, and behavioral triggers
Define solution scope and translate business needs into actionable user stories and functional and technical specifications
Lead Integration discussions with upstream systems and develop integration contracts
Serve as the functional liaison between marketing, product and product software teams
Guide developers on technical configuration, scripting logic, and integration needs
Lead end-to-end testing of journeys, automation, and campaign setups
Review deliverables, perform UAT, and coordinate go-live execution
Lead implementation of new channels/features such as SMS, push notifications, Mobile SDK integration, and custom dashboards
Build POCs and pilot campaigns for new use cases and promotions
Optimize solution design based on customer behavior insights and feedback
Oversee campaign performance reporting and dashboard creation for stakeholders
Ensure adherence to privacy, security, and compliance requirements (e.g., opt-in/opt-out workflows)
Define documentation and governance processes for reusability and audit readiness
Company
Sigma Software Vertex
Sigma Software Vertex is where engineering excellence meets human connection.
Founded in 2011
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Filip Rosander
CEO North America
Company data provided by crunchbase