Dallas Baptist University · 3 months ago
Director of Enrollment Marketing
Dallas, TX, 75211, United States
Full-time
Onsite
Director/ExecutiveDallas Baptist University is seeking a Director of Enrollment Marketing to lead their Enrollment Marketing division. The role involves directing daily operations, mentoring team members, and ensuring effective communication strategies that align with the university's brand standards.
Higher Education
Responsibilities
Work with the Senior Vice President to reframe the Enrollment Marketing division from transactional to strategic and reactive to proactive
Direct daily operations of Enrollment Marketing including web, social media, visual communications, and marketing teams by communicating a clear and compelling agenda for team members and coordination within the University Communications Division
Mentor and develop Enrollment Marketing team members, promoting a culture of servant leadership, high performance, diversity, continuous improvement, accountability, and kindness
Assist the Senior Vice President in implementing an integrated and comprehensive communications plan related to Enrollment for the University and management of the Enrollment Marketing division
Provide leadership, oversight, and technical direction for University communications related to Enrollment to ensure all communications are clear, concise, and consistent with the University brand standards
Implement strategies and promote consistency with the DBU brand in all external communications related to Enrollment
Evaluate advertising opportunities and work with the Enrollment Division to determine the best advertising strategy for their needs
Serve as point person for college guides and directories related to Enrollment to ensure the most current information is published
Collaborate with Enrollment and Retention areas to educate them on the University brand standards and align University Communication strategy with their needs
Ensure smooth implementation and ongoing effective use of technology solutions such as a project management system, digital asset manager, customer relations management system, marketing automation system, and analytics tools by University Communications’ staff and other key constituents
Encourage and promote collaboration, visibility, and involvement of central communications team members with department leads and vice presidents
Regularly meet with departmental leads and assistant/associate vice presidents to ensure they feel respected and heard to leverage communication and marketing assets across the University
Works closely with the Marketing and Data Analyst to develop methodology and utilize tools to measure and monitor the effectiveness of University Communications’ Enrollment initiatives
Perform other duties as assigned by the Senior Vice President and President
Qualification
Required
Must be a Christian who is a member of a church that holds Jesus Christ to be their Lord and Savior, and who holds solely the Old Testament and the New Testament as sacred Scriptures
Bachelor's degree in marketing, communication, or related field and experience in managing marketing and communications teams
A cooperative attitude toward DBU's goals and environment
The ability to organize, manage, problem-solve, focus, and work well with others
Excellent management and leadership skills, with an ability to guide and mentor staff and contractors while delegating assignments as needed to meet critical deadlines
Demonstrated ability to gain consensus among multiple stakeholders in a decentralized environment, as well as the ability to partner with others to guide projects to successful completion while staying within budget
Excellent written, digital, and oral communication skills with the ability to translate organizational programs and services into engaging and accessible stories and other content for various audiences
Expert knowledge of communications principles and techniques including knowledge of graphic and web design principles and the ability to professionally and efficiently partner with design professionals to produce high-quality deliverables within budget
Strong attention to detail and the ability to work in a fast-paced, lean organization
Preferred
Experience within a higher education setting preferred
Advanced degree preferred
Company
Dallas Baptist University
Dallas Baptist University is a school in Dallas.
Founded in 1898
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Matt Murrah, Ph.D.
Vice President for Financial Affairs (CFO)
Colby Caffey
Director of Enrollment Partnerships
Recent News
Business Journals
2022-10-11
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