First American · 1 week ago
Paid Media & Search Manager (REMOTE)
United States
Full-time
Remote
Senior Level
$95K/yr - $127K/yr
6+ years expFirst American is a company that prioritizes its people and has been recognized as one of the Fortune 100 Best Companies to Work For. The Paid Media & Search Manager will drive performance across paid and organic search channels, manage cross-channel investment, and coach team members while optimizing search visibility to support pipeline growth.
Financial ServicesInsuranceProperty InsuranceReal EstateReal Estate Investment
Responsibilities
Design and manage paid media strategy across search, social, display, and programmatic
Build and maintain account structures for clarity, scalability, and optimization
Provide creative specs and performance insights to Brand & Creative for high-impact asset production
Conduct keyword research and map high-value keywords for paid and organic search
Build SEO briefs in collaboration with Brand & Creative
Execute SEM optimizations (bids, ad copy, extensions) and monitor SERP landscape
Align paid + organic search strategies to maximize visibility and minimize cannibalization
Monitor pacing, budget allocation, and efficiency across all paid channels
Optimize campaigns through audience targeting, bid strategies, creative testing, and SEO refinements
Report on performance against CAC, ROI, and pipeline contribution benchmarks
Manage and coach direct reports, ensuring clarity of goals, accountability, and professional growth
Foster a culture of testing, collaboration, and continuous improvement
Build scalable team structures and processes that can expand as the CoE grows
Partner with Demand Gen, Lifecycle Marketing, and Ops to ensure campaigns are integrated across the funnel
Share performance insights across teams to inform broader marketing strategy
Qualification
Required
6–8 years in paid media management, SEM, and/or SEO roles
Proven expertise in Google Ads, paid social platforms, and SEO optimization
Experience managing budgets and pacing across multiple paid channels
Strong people leadership skills, with experience coaching direct reports and/or leading cross-functional contributors
Analytical and data-driven, with a track record of improving ROI and conversion performance
Collaborative marketer with the ability to work across brand, creative, and analytics teams
Benefits
Medical
Dental
Vision
401k
PTO/paid sick leave
Employee stock purchase plan
Company
First American
First American provides financial services through its Title Insurance and Services segment and its Specialty Insurance segment.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$450M2024-09-23Post Ipo Debt· $450M
2010-06-01IPO
Leadership Team
Kenneth D. DeGiorgio
Chief Executive Officer
Jody Mulkey
Chief Technology Officer
Recent News
2025-11-18
Company data provided by crunchbase