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Nourish · 2 months ago

Senior Performance Marketing Manager

New York, NY

Full-time

Onsite

Senior Level

5+ years exp

Nourish is focused on improving health through nutrition and is seeking a Senior Performance Marketing Manager to lead their Paid Social growth channels. In this role, you will own the strategy and execution of marketing initiatives, drive performance insights, and collaborate across teams to enhance customer acquisition and efficiency.

AppsHealth CareNutritionTelehealth

Culture & Values

Responsibilities

Own the strategy and execution of Paid Social: You’ll be responsible for driving efficient growth on these channels end-to-end, including setting strategy, making capital allocation decisions, launching experiments, and making data-driven optimizations

Lead strategic analysis and problem-solving: You’ll proactively identify key growth opportunities, design and execute analyses to understand what’s working (and what’s not), and translate insights into clear next steps

Collaborate across teams to drive performance: You’ll work closely with internal partners (Creative, Influencer, Analytics, Product) to ensure we’re launching the best possible ads and learning as much as we can from every dollar spent

Own reporting, pacing, and forecasting: You’ll build and maintain channel-level performance reports that inform company-wide decisions and ensure we’re hitting goals

Drive experimentation and learning: You’ll build a roadmap of high-impact tests (across targeting, creative, budget strategy, etc.) and lead execution, always focused on improving customer acquisition and efficiency

Qualification

Paid Social media buyingData analysisStrategic thinkingPerformance reportingExperimentationFast learnerCollaborationCreativityDetail-orientedSelf-motivated