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First American · 2 days ago

Marketing Operations Manager - Remote Eligible

United States

Full-time

Remote

Senior Level

$98K/yr - $130K/yr

7+ years exp

First American is a company that prioritizes its people and has been recognized as a top workplace. The Marketing Operations Manager will ensure the integrity of marketing data and systems, drive accountability in marketing performance, and lead a team to build scalable processes for growth.

Financial ServicesInsuranceProperty InsuranceReal EstateReal Estate Investment

Responsibilities

Manage and coach direct report(s), ensuring clarity of goals, accountability, and professional growth

Build scalable processes and foster a culture of accountability and continuous improvement

Unify marketing data across disparate systems (CRM, MAP, paid media, analytics platforms) into a single, trusted view

Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible

Establish data governance practices to improve availability, accuracy, and usability for reporting and analysis

Own campaign tracking architecture, UTM governance, and attribution setup

QA lead routing and conversion tracking to ensure accuracy and integrity

Maintain alignment across platforms to eliminate duplicate or misattributed data

Build dashboards for spend, performance, ROI, and pipeline contribution

Ensure timely and accurate reporting for daily operational use and executive insights

Collaborate with Analytics to deliver clear, actionable performance readouts

Lead experiment design and incrementality measurement across campaigns

Ensure tests are properly instrumented and results are trustworthy

Share learnings broadly to refine investment and optimization decisions

Establish and enforce data quality standards across all performance marketing activities

Create governance frameworks for routing, QA, and reporting accuracy

Continuously optimize processes to improve efficiency and scalability

Qualification

Marketing OperationsData ManagementCampaign TrackingDashboard ReportingGoogle AnalyticsSalesforceAttribution PlatformsProject ManagementContinuous ImprovementCollaborationLeadership

Required

7+ years in marketing operations, performance marketing, or related data-driven marketing roles

Experience managing and developing operational or technical talent

Proven expertise in tracking, attribution, and campaign QA

Hands-on experience building dashboards, reporting frameworks, and governance processes

Strong attention to detail, with a reputation for data accuracy and operational rigor

Collaborative leader who can partner across marketing, analytics, and technology teams

Fluency with marketing operations and analytics tools, including: Google Analytics (GA4), Looker Studio, attribution platforms, Salesforce, Salesforce Marketing Cloud, HubSpot, or equivalent, tag management systems, UTM governance tools, project management and campaign orchestration platforms