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Zacks Investment Research · 1 month ago

Direct Response Copywriter VSL

United States

Contract

Remote

Senior Level

5+ years exp

Zacks Investment Research is a leading financial publishing firm specializing in investment research and insights. They are seeking a results-oriented Direct Response Copywriter to create compelling VSLs and long-form sales copy that drive action from intelligent investors. This role involves crafting narratives, optimizing performance, and collaborating across teams to enhance marketing efforts.

Asset ManagementConsultingCryptocurrencyFinanceFinancial ServicesPersonal FinanceStock ExchangesWealth Management

Work & Life Balance

Responsibilities

Craft 20–40+ minute VSL scripts (VO-ready) and slide maps; deliver long-form sales pages (3,000–4,500 words) that convert cold traffic

Translate the Zacks core mechanism into clear, compelling narratives with strong proof elements

Build offer stacks, bonuses, guarantees, FAQs, and order bumps/upsells that increase AOV and take-rate

Write high-impact emails, advertorials, landing/buy pages, lead magnets, and nurture sequences that generate qualified leads and paid conversions

Generate innovative angles, hooks, and tests for new campaigns and upsell paths across email, native, and paid social

A/B test hooks, subject lines, first 90 seconds of VSLs, CTAs, and pricing/bonus framing to hit KPI targets (CPL, CPA, LP CVR, EPC, retention)

Rigorously track and analyze performance, turning insights into repeatable playbooks

Edit/proof for voice, clarity, and compliance; provide and accept constructive feedback to improve outcomes

Manage multiple projects simultaneously and coordinate across channels and teams

Qualification

Direct-response copywritingFinancial copy experienceVSL script creationPerformance optimizationData-driven mindsetResearch skillsExpert verbal skillsFunnelsExpert written skillsExpert presentation skillsAttention to detailOwnership mindsetCollaboration skillsProject management

Required

5+ years crafting direct-response financial copy with measurable wins; portfolio with at least 2 VSLs (≥20 min) and 2 long-form sales pages that scaled on cold traffic

Proven copy chops across landing pages, emails, funnels, and other product marketing assets

Strong research skills: you turn quant insights and market structure into simple, sticky stories

Data-driven mindset —comfortable with dashboards and making decisions from KPI trends – even when they defy your previous experience

Expert written, verbal, and presentation skills

Results focus, attention to detail, and the ability to juggle competing priorities with an ownership mindset

Bachelor's in Marketing, Business, Communications, or related field (or equivalent experience)

Familiarity with Agora-style funnels, webinar/VSL hybrids, and CRO/SEO