SpotHopper · 2 months ago
Email Life Cycle Manager
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $120K/yr
3+ years expSpotHopper is a leading marketing software company focused on helping local restaurants and bars thrive. They are seeking an Email Life Cycle Manager to optimize the full email journey, from lead nurturing to customer retention, working cross-functionally with various teams to deliver effective communications.
CRMHospitalityMarketing AutomationRestaurantsSoftware
Responsibilities
Own the full lifecycle email program — from acquisition through retention — with a focus on re-engagement, conversion, and customer education
Build, test, and optimize email campaigns, including triggered workflows, drip sequences, and monthly customer newsletters
Develop audience segmentation strategies that align with lifecycle stages and SpotHopper’s Ideal Customer Profile (ICP)
Create and manage lead nurturing programs that move prospects down the funnel
Analyze performance metrics (CTR, open rates, conversion, churn, etc.) and use insights to improve campaign effectiveness
Partner with Sales, Customer Success, and Product teams to identify content gaps and deliver the right messages at the right time
Maintain a clean, organized database of contacts, ensuring proper tagging, compliance, and segmentation practices
Collaborate with designers and writers to develop email templates and content that reflect SpotHopper’s evolving brand voice
Qualification
Required
3–5 years of hands-on email marketing experience, ideally in B2B SaaS or a high-growth startup environment
Deep knowledge of HubSpot — including list management, email automation, lead scoring, and performance tracking
Analytical mindset and comfort working with campaign data to inform strategy
Familiarity with customer journey mapping, lead lifecycle stages, and behavioral triggers
Self-starter attitude with the ability to take a campaign from idea to launch without a large team
A passion for creating useful, clear, and well-timed communications that drive action
Preferred
HubSpot certifications in Email Marketing, Inbound Marketing, or Marketing Automation (heavily preferred)
Experience with customer segmentation in multi-product or multi-location businesses
Background in restaurant marketing or hospitality tech
A portfolio of past email campaigns, drip sequences, or newsletters
Understanding of deliverability best practices and CAN-SPAM compliance
Background in content strategy or copywriting
Company
SpotHopper
The leading all-in-one AI marketing platform for restaurants.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$26MKey Investors
TVC Capital
2023-06-13Series B· $12M
2021-11-30Series A· $14M
Leadership Team
Niko Ivanovic
Founder & CEO
Ivan Šišović
Chief Technology Officer
Company data provided by crunchbase