Semper Home Loans, Inc. · 2 months ago
CRM & Marketing Coordinator
Semper Home Loans is a leading mortgage lender focused on personalized customer experiences. The CRM & Marketing Coordinator will manage marketing initiatives and CRM systems to enhance customer engagement and campaign effectiveness, ensuring consistent brand messaging throughout the customer journey.
Financial ServicesInsuranceMortgageReal Estate
Responsibilities
Manage and optimize the company’s CRM platform to support lead tracking, segmentation, and automation
Develop and execute digital marketing campaigns (email, social media, paid ads, etc.) aligned with company goals
Analyze marketing and customer data to identify trends, measure performance, and recommend improvements
Collaborate with sales and operations to align CRM workflows with business processes
Manage marketing collateral, brand assets, and digital content to ensure consistency across channels
Support customer retention and loyalty initiatives through data-driven strategies
Track and report on campaign KPIs, ROI, and customer acquisition metrics
Stay current with marketing technologies and best practices in CRM management
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
2–4 years of experience in marketing, CRM, or digital campaign management
Experience with CRM systems (e.g., GoHighLevel, Salesforce, HubSpot, or similar)
Strong analytical and reporting skills, with proficiency in Excel or data tools
Familiarity with email marketing, social media, and marketing automation platforms
Excellent communication, organization, and project management skills
Preferred
Marketing certifications (HubSpot, Google Analytics, Salesforce) are a plus
Benefits
Comprehensive benefits package (health, dental, vision, 401(k))
Career development and professional training opportunities
Company
Semper Home Loans, Inc.
Semper Home Loans is a continuously growing mortgage lender licensed in over 40 states closing FHA, VA, USDA, Fannie, Freddie, and non-conforming mortgages.