Lotus Communications Corp · 3 months ago
Sales Account Executive
Los Angeles, CA
Full-time
Onsite
New Grad, Entry Level
$60K/yr - $72K/yrLotus Seattle Corp is a media, entertainment, and digital marketing services company seeking an enthusiastic Sales Account Executive for Radio & Digital Sales. The role involves generating revenue through outside sales techniques, developing new business, and creating advertising strategies for local businesses.
BroadcastingInternet RadioMedia and EntertainmentMusic
Responsibilities
Generate revenue for the station and meet monthly goals through effective outside sales techniques
Develop new business through selling commercial advertising time and other station products by reaching out to local businesses and other advertisers
Create and present advertising strategies and ideas for local businesses incorporating Radio, online and digital mediums
Provide input on sales promotion ideas to sales management
Retain current business and develop new business contacts
Attain budgeted revenue goals through effective solicitations, promotions and service
Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising
Sell Radio and/or Digital as a marketing solution(s)
Build client Radio and/or Digital marketing strategies
Qualification
Required
Strong organizational, written, and presentation skills
Proficient in Word, Excel, and PowerPoint
Ability to build and maintain positive customer relationships
Competitive, persuasive, energetic and self-motivated traits
Ability to overcome objections
Working knowledge of new media, digital interactive initiatives and social media required
Thorough understanding of digital marketing principles
Solid comprehension of programmatic display and video advertising platforms including various forms of audience targeting, geo-fencing and OTT
Well-versed in SEM (Search Engine Marketing)
Demonstrated proficiency in using social platforms to achieve marketing goals
Strong ability to leverage campaign data to renew and grow business
Enjoy a fast-paced environment with a desire to win
Professional appearance a must
Must have a valid driver's license, reliable transportation, and good driving record
Preferred
Outside media sales experience preferred, but not required
Degree in Business or a related field preferred
Benefits
Medical Insurance
Dental Insurance
Vision
Basic Life Insurance
401K Plan
Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being.
A range of additional voluntary programs, such as spending accounts, short and long term disability and others.
Accrued vacation and sick time.
Company
Lotus Communications Corp
Lotus Communications Corp. is one of the largest privately owned Radio Station Groups in the United States.
Founded in 1962
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Maria Diaz
Chief Financial Officer
Justin Nelson
Manager, Sports Partnerships-Tu Liga Radio 1330 & La Mera Mera 980
Recent News
EIN Presswire
2025-05-09
2025-02-28
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