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ALTEN · 2 months ago

Developer Marketing Manager

San Diego, CA

Full-time

Onsite

Senior Level

5+ years exp

ALTEN is seeking an experienced Marketing Manager for their Developer Marketing team to build B2B digital marketing and go-to-market initiatives. The role involves designing and executing marketing strategies targeting Compute, AI, and IoT developer personas, while collaborating with various teams to promote Qualcomm technologies and tools.

Information Technology

Responsibilities

Drive digital marketing and GTM strategy and execution that results in actionable insights and meets business objectives

Grow the Qualcomm developer audience, working cross-functionally to deliver marketing initiatives grounded in the developer journey framework, user insights, business goals, and market dynamics

Plan and support launch of new Qualcomm and Snapdragon products and solutions including developer audience messaging, content marketing, and digital tactics to scale adoption

Collaborate with cross-functional and broader marketing teams to develop effective messaging and GTM strategies

Balance creative and analytic thinking, putting forth best-in-class execution within a measurable and data-driven framework

Develop, track, and report on KPI performance to stakeholders and Qualcomm leadership team to drive data-informed decisions

Continuously optimize digital campaigns based on performance data and industry trends

Team leadership and people management skills

Qualification

Digital marketingB2B campaign ownershipProduct marketingData-driven strategyOn-device AIAdobe AEMSalesforce/CRMPeople managementCommunicationCreative thinking

Required

5+ years of digital marketing, product marketing, or strategy experience with content/software, edge or cloud technologies and a demonstrated interest in fast changing, leading technologies

3+ years of end-to-end B2B campaign ownership

2+ years people management experience

Experience using data and insights to inform product and GTM strategy

Ability to work in a cross-functional capacity within a fast-paced, changing environment across functions (e.g., creative teams, legal, marketing, partnerships, BU)

Initiative-taker who can identify gaps and balance multiple priorities

Strong written and communication skills

Experience creating go-to-market assets and campaign collateral including customer success stories, solution briefs, web pages, blogs, etc. and are comfortable defining success metrics