Senior Marketing Analyst jobs in United States
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Evite · 2 months ago

Senior Marketing Analyst

Evite is a company committed to bringing people together to celebrate important life moments. They are seeking a passionate and creative Senior Marketing Analyst to join their data team, responsible for generating and analyzing data related to advertising and marketing, and collaborating with various stakeholders to optimize marketing strategies.

Event ManagementEventsSocial
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Diversity & Inclusion

Responsibilities

Write, develop and iterate via complex SQL queries
Analyze and extract patterns from data to draw conclusions and deliver insight
Experience working with marketing, advertising, merchandising or product teams
Skillset to analyze marketing performance data across channels including affiliate marketing, native advertising, SEO, SEM, and email campaigns
Translate complex data sets into actionable insights and business recommendations to optimize marketing tactics and campaign effectiveness
Build dashboards and automated reports that provide transparent, accurate, and timely metrics for key stakeholders
Monitor data quality and troubleshoot data discrepancies to ensure reliability of marketing analytics
Assist in campaign measurement frameworks, attribution modeling, and ROI analysis
Design, develop, and maintain data pipelines and ETL processes to integrate various advertising source data into centralized analytics platforms where needed
Stay current on industry trends including ad tech and marketing technology platforms

Qualification

SQLData analyticsData visualizationETL processesMarketing attributionAdvertising channelsAnalytical mindsetPythonRCollaborationProblem-solving

Required

Write, develop and iterate via complex SQL queries
Analyze and extract patterns from data to draw conclusions and deliver insight
Experience working with marketing, advertising, merchandising or product teams
Skillset to analyze marketing performance data across channels including affiliate marketing, native advertising, SEO, SEM, and email campaigns
Translate complex data sets into actionable insights and business recommendations to optimize marketing tactics and campaign effectiveness
Build dashboards and automated reports that provide transparent, accurate, and timely metrics for key stakeholders
Monitor data quality and troubleshoot data discrepancies to ensure reliability of marketing analytics
Assist in campaign measurement frameworks, attribution modeling, and ROI analysis
Design, develop, and maintain data pipelines and ETL processes to integrate various advertising source data into centralized analytics platforms where needed
Stay current on industry trends including ad tech and marketing technology platforms

Preferred

3-5 years of experience in data analytics or data science role(s) preferably with exposure to digital advertising
Proficiency in SQL and experience working with large datasets across multiple data sources
Experience with data visualization tools such as Tableau, Looker, Power BI, or equivalent
Ability to collaborate effectively with technical and non-technical teams
Comfort working in cross-functional teams including product, revenue, CRM, and operations
Strong analytical mindset with problem-solving capabilities
Familiarity with marketing attribution models and customer lifecycle analytics
Knowledge of programming languages like Python or R for advanced data manipulation and analysis
Prior experience working in a SaaS or advertising technology company
Strong understanding of advertising business models, especially affiliate ads, native ads, SEM, SEO, and email marketing
Background in adtech platforms like Google Ads, Facebook Ads Manager, or affiliate marketing networks

Benefits

Multiple medical plans to choose from
100% employer-paid dental & vision plans for employees and their families
Employer-matched 401(k) plan
24/7 access to coaches & mental health benefits
Unlimited trust-based vacation
Bereavement leave
Paid time off to volunteer
12 weeks leave for parents at 100% of your salary for new births, adoptions and foster children
11 paid company-wide holidays
Free parking at our Glendale office
Baby Bucks! An initial contribution to help cover some of those early parenting expenses
Donation matching
Volunteering and learning & development opportunities
Fully stocked kitchen (occasionally lunches and happy hours too)
And more!

Company

Evite

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Evite is the world's leading digital invitation platform focused on bringing people together face-to-face.

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Francisco PartnersTCV
2024-11-01Private Equity
2010-12-02Acquired
1999-12-09Undisclosed

Leadership Team

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David Yeom
CEO
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Company data provided by crunchbase