Synchrony Group, LLC · 2 months ago
Associate Creative Director (ACD), Copy
United States
Full-time
Remote
Senior Level
5+ years expSynchrony Group is an independently owned network of companies dedicated to providing high-quality products and services in the medical communications industry. The ACD, Copy, will lead the content development process for healthcare and pharmaceutical marketing initiatives, ensuring high medical accuracy while partnering with internal teams and clients.
Brand MarketingConsultingMarketing
Responsibilities
Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences, including HCPs, patients/caregivers, and internal client audiences (e.g., sales representatives)
Develop original content for deliverables across digital and print media (e.g., product brochures, emails, social media, banner advertisements, videos, websites, core visual aids)
Establish and maintain close partnerships with Creative personnel leads to help establish the creative vision and refine graphics and layouts for all pieces
Engage with clients to understand their brand(s), key messages, and creative vision; explore and develop innovative ideas appropriate to client marketing strategies
Demonstrate a firm understanding of the therapeutic areas, target audiences, and strategy for various products, with the flexibility/adaptability necessary to lead and contribute to content development efforts for various therapeutic teams
Ensure high quality and degree of accuracy with thorough referencing and annotation of all materials
Incorporate internal and client feedback, comments, and changes to manuscripts and layouts while maintaining the integrity and purpose of the material
Work with Editorial and Medical content leads to facilitate and ensure maintenance of up-to-date style guides and core claims documents
Present work and provide rationale in internal and client content and creative reviews or meetings
Work with internal teams (e.g., Project Management) to develop and adhere to logical and attainable timelines for project completion
Follow internal and client processes and procedures with regard to workflow, development of deliverables, and adherence to industry best practices
Maintain a proactive approach on initiatives for existing and prospective clients
Attend client and partner meetings, including promotional review committee meetings as needed, to support development or delivery of content and creative
Manage resourcing and workflow for copy development; work closely with Project Management and Account Services to actively manage resourcing needs, including use of contract personnel
Foster and develop collaboration between Copy Services and other departments and individuals to ensure innovative and collaborative solutions to departmental efficiency and client needs
Be a positive force for enhancing the team culture, consensus building, and internal communications
Communicate effectively both verbally and in writing with colleagues, clients, and others
Keep manager apprised of key departmental concerns and issues and actively work toward solutions
Qualification
Required
Bachelor's degree
5 years of pharmaceutical agency copywriting experience
Experience writing for both HCP and consumer audiences
Solid understanding of marketing and advertising principles
Demonstrated experience working on a wide range of accounts and therapeutic areas
Company
Synchrony Group, LLC
Synchrony Group is an independently owned group of companies built on a foundation of scientific excellence and specializing in medical communications and marketing communications.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Rod Hughes
Founder, President, CEO
Company data provided by crunchbase