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University of Massachusetts Amherst · 2 months ago

Assistant Director of Creative Services

Amherst, MA

Full-time

Onsite

Entry, Mid Level

1+ years exp

The University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access and fuel innovation. The Assistant Director of Creative Services will create engaging photo and video content for Massachusetts Athletics, focusing on various sports and collaborating with multiple teams to enhance digital content and social media strategies.

EducationHigher EducationUniversities

Responsibilities

Work with the creative, communications and marketing teams and select sport teams in shooting and/or editing engaging photo and video content

Assist Associate Athletics Director of Creative Services and Digital Strategy, in collaboration with coaching staffs, with the overall ideation, creative direction and production of engaging digital content across multiple mediums, with a focus on the @UMassAthletics and several sports-specific social media platforms. Videos would include marketing/advertising pieces as well as video board content, and hype videos

Create, develop, and implement social media content strategies, guidelines and creative campaigns

Lead the creative vision, storyboarding and production planning for multimedia features that capture and showcase the pride, passion and excellence that define Massachusetts Athletics. Play a key role in shaping the organization’s public image by producing engaging, high-impact video content that tells our story and elevates our brand

Collaborate across departments to bring major initiatives, events, and campaigns to life through compelling visual storytelling

Serve as a creative leader within the team, using video to connect audiences, drive engagement, and showcase the organization’s mission and successes. Track platform specific analytics and recommend content engagement and growth strategies

Plan, oversee, coordinate, and craft creative athletic team video content. This includes pre-production, scheduling, ideation, equipment management, filming, archiving footage and post-production. Research and assess new videographic methods and technology. Make recommendations for new equipment and process enhancements

Shoot gameday footage, practice sessions, student-athlete features and other projects, photo and/or video coverage for Olympic Sports and select revenue sports as assigned. Produce highlights of events that tell the story beyond just what happened in competition

Hire, train and manage creative content team interns with the Associate AD of Creative and Digital Strategy. Recruit and mentor student interns to assist with photo, video, and editing of content

Research best practices to ensure content strategy is in-line with audience trends

Qualification

Adobe Creative SuitePhotographyVideographyGraphic DesignMotion GraphicsOrganizational skillsCommunication skillsTeam playerDetail-orientedCreative thinker