Great Minds · 15 hours ago
Director, Market Research and Intelligence
United States
Full-time
Remote
Director/Executive
$173K/yr - $189K/yr
7+ years expGreat Minds is a high-growth, mission-driven organization dedicated to providing quality educational content and tools for teachers and students. The Director, Market Research & Intelligence will lead the translation of K–12 market and customer insights into go-to-market decisions, managing research agendas and synthesizing data to guide marketing and sales strategies.
Education
Responsibilities
Shapes and manages a market research agenda aligned to GTM business goals to guide Marketing and Sales efforts
Designs and executes primary and secondary research and converts findings into concise briefs, dashboards, and leadership readouts; evangelizes relevant, actionable narratives that drive decisions and trade-offs
Provides rapid analysis on industry developments and competitor moves that affect business, marketing, and sales strategy; advises leaders on implications and recommended actions
Works closely with Enterprise Strategy, Government Relations and Policy, and Product Research & Validation (R&V) to curate a single, trusted view of the market and customer
Uses a mixed-methods toolkit—conjoint/MaxDiff for feature prioritization; Van Westendorp or Gabor-Granger for pricing; qualitative/quantitative studies to recommend packaging and sampling strategies
Selects and manages partners, platforms, and panels; upholds privacy/consent and research ethics; standardize templates, QA, and knowledge management
Coaches a small team and cross-functional contributors; elevates the organization’s research culture; builds repeatable playbooks that improve quality and speed
Tracks how insights change outcomes (e.g., win-rate lift in target segments, stronger adoption/retention, campaign performance deltas)
Qualification
Required
7+ years in market/consumer research, insights, or market intelligence—ideally in K–12 curriculum/assessment/edtech; 5 years of managing a team or leading the research agenda
Proven depth in quantitative and qualitative methods in support of marketing and product development (survey design, conjoint/MaxDiff, pricing research, segmentation, win–loss, moderated studies)
Strong storytelling and data visualization; confident presenting to executives and aligning cross-functional teams
Hands-on experience with research & BI tools (e.g., Qualtrics/SurveyMonkey/Alida, Excel/Sheets, Tableau/Power BI; SPSS/R/Python a plus)
Experience building/managing an insight panel/community and third-party research vendors
Working knowledge of K–12 buying groups, state adoption cycles, policy/funding context, and educator needs
Excellent project management; able to prioritize and deliver multiple workstreams on time and on budget
Bachelor's degree required; advanced degree preferred (education, marketing, statistics, economics, measurement, or related)
Preferred
Track record turning insights into GTM action with Product Marketing, Sales, and Success
Experience establishing brand health and message-effectiveness tracking programs
Company
Great Minds
A group of education leaders founded the non-profit Great Minds in 2007 to define and encourage content-rich comprehensive education.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Lynne Munson
Founder and CEO Emeritus
Ian Lotinsky
Chief Technology Officer
Recent News
2025-12-04
2025-05-16
2025-03-05
Company data provided by crunchbase