Publicis Communications · 2 months ago
Vice President Director, Connections Strategy (B2B Tech)
Chicago, Illinois
Full-time
Hybrid
Director/Executive
$128K/yr - $183K/yr
10+ years expPublicis Communications is a leading agency known for creating magnetic experiences that connect brands with consumers. They are seeking a Vice President Director of Connections Strategy with expertise in B2B marketing to provide strategic leadership on key client engagements, focusing on orchestrating effective media and marketing strategies to solve business challenges.
Marketing & Advertising
Responsibilities
Analyzing a variety of data-centric resources to develop powerful insights into the media consumption and behaviors that fuel consumer and business decision-making and guide the development of a coherent and effective connections plan
Mapping complex, multi-stakeholder B2B customer journeys and consumer experience journeys to identify high impact moments for brands to connect and influence
Crafting stories based on how people are interacting with digital platforms, peer networks, their devices, and other technology to reveal how brands can better connect with their prospect and customer audiences
Partnering with relationship leads, data and technology experts, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals
Identifying opportunities to leverage marketing technology and data throughout the communications plan—including the use of first-party data, AI, and intent signals to drive personalization and account-based marketing (ABM)
Leading the evolution and ongoing management of a Connections toolkit – a consistent approach to Connections Strategy outputs
Qualification
Required
10-12 years of expertise in B2B marketing
Multichannel digital media-savvy B2B marketing expert
Proven track record in leveraging audience segmentation to build customer strategies for enterprise technology based clients
Deep familiarity with the B2B marketing landscape, including experience with ABM platforms, LinkedIn advertising, B2B content marketing, and understanding of B2B buying committees and long sales cycles
Strong analytical thinker and translator with exceptional research dexterity, including experience with media-centric tools such as Comscore, MRI, Google Analytics
Cross-channel thinker with working knowledge of media, adept at innovative channel selection and role definition
Creative partner who can brief teams on the job to be done for each channel and own the vision for the holistic system
Team leader and relationship builder who can provide an authoritative point of view with senior clients
Approachable manager with a strong history of team oversight and talent development
Exceptional communication, organizational and time management skills, and flexibility to adapt quickly to change
Preferred
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney)
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Communications
Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry.
Founded in 1926Paris, FR
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Steve Shames
Chief Marketing Officer, Publicis Creative Group
Ted Thompson
Executive Client Partner
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