Active International · 2 weeks ago
Director, Media Analytics & Customer Success
New York, NY
Full-time
Hybrid
Director/Executive
$135K/yr - $155K/yr
7+ years expActive International is a full-service, independent media agency specializing in data-guided media strategy and analytics. The Director will support client campaigns through data-driven planning and media measurement while collaborating with various teams to provide optimal solutions for clients' needs.
AdvertisingMarketingRetail
No H1B
Responsibilities
Lead the process of identifying the mix of measurement and analytics solutions that best meet client and internal team needs
Serve as a senior client-facing analytics lead for key accounts, translating performance insights into strategic guidance
Support client campaign reporting in Tableau, Datorama and Excel
Finding insights in disparate data sources that can refine our marketing strategy
Qualification
Required
7+ years in marketing analytics with a focus on digital analytics, Television, and/or Online Video, essential
Proven track record of directly supporting clients with strategic guidance from measurement & testing tactics, a must-have
The ability to translate results into clear, concise presentations, written reports, and data visualizations, required
Resourceful, adaptable, and creative — must bring fresh insights and not be discouraged when all the data is not readily available
Solid understanding of statistical concepts such as regression, lift testing, and significance testing
Experience designing, analyzing, and garnering insights from experiments such as A:B tests and incrementality tests
Experience incorporating media mix modeling (MMM) and multi-touch attribution (MTA) methodologies into broader campaign initiatives
Must be highly skilled with Tableau or other BI tools
Must be highly skilled in accessing data from relational databases (SQL)
Preferred
Agency experience is strongly preferred, however, client or consultancy experience will also be considered
Educational background in a statistical or analytical field preferred or equivalent experience
Graduate degree is a strong plus but not required
Experience with Google Analytics, Adobe Analytics, or similar web analytics vendors is preferred
Benefits
Medical coverage
Dental
Vision
Disability
401k
Paid time off
Community engagement opportunities
Great colleagues
Great learning opportunities
Company
Active International
Active International provides support services for businesses in utilizing organizational assets.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$35M2017-01-17Acquired
2013-08-07Debt Financing· $35M
Leadership Team
Alan Elkin
Owner
Arthur Wagner
President
Recent News
2024-02-10
Company data provided by crunchbase