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The Bliss Group · 1 day ago

Account Director

New York, NY

Full-time

Onsite

Mid, Senior Level, Lead/Staff, Director/Executive

$85K/yr - $135K/yr

4+ years exp

The Bliss Group is a full-service marketing communications firm focused on analytics and audience insights. They are looking for an Account Director to manage client relationships, drive project execution, and develop content strategies within the healthcare sector.

AdvertisingMarketingPublic RelationsSmall and Medium Businesses

Responsibilities

Serve as the day-to-day support, client liaison and project/team manager for select health care clients, managing both strategy and execution

Develop and edit content (bylined articles, blog posts, infographics, external marketing collateral and other press materials)

Assist in the development of long-term, strategic client plans and program recommendations and developing budgets

Develop media relations strategies, goals, media targets and pitch angles

Leverage your existing health business media relationships to secure top-tier trade and mainstream visibility

Serve as information leader on client teams, demonstrating industry and media-driven knowledge that directly and indirectly affects the client

Manage reporting mechanisms for client and account team

Coach/mentor junior staff and review their work for accuracy

May lead or support organic growth and new business initiatives

Qualification

B2B healthcare PR/marketingMedia relations experienceContent writing abilityDigital media understandingProject management skillsIntellectual curiosityPresentation skillsTeam collaborationProblem-solving skills

Required

Bachelor's degree

4-6 years public relations/marketing experience in B2B or B2C healthcare

Relevant experience working with one or more of the following: the business of health, hospitals & health systems, health insurance and benefits, health tech, pharmaceutical companies

Strong media relations skills/experience and established relationships within healthcare

Exceptional writing skills

Experience managing complex, large client accounts and matrixed client relationships

Understanding of digital media role in integrated communication strategies

Strong presentation skills

Works and manages effectively within a team, demonstrating coordination, communication and problem-solving

Thrives in a highly collaborative and fast-paced environment

Flexible approach; has the ability to change priorities against changing client and team needs

Ability to grasp complex content

Intellectual curiosity, a passion for learning about a rapidly evolving industry