Sony · 9 hours ago
Specialist, Business Development
New York, United States
Full-time
Hybrid
Entry, Mid Level
$80K/yr - $90K/yr
2+ years expSony Corporation of America is the U.S. headquarters of Sony Group Corporation, known for its wide array of entertainment products and services. The Specialist in Business Development will support strategic initiatives and partnerships within the Personal Entertainment Business department, focusing on market expansion and cross-functional collaboration.
Consumer ElectronicsDigital EntertainmentElectronicsSemiconductorSoftwareVideo on Demand
Responsibilities
Support the development, evaluation, and execution of business development initiatives aligned with PEB growth priorities
Collaborate cross-functionally with Product Planning, Marketing, Creator, Regional and Legal teams to ensure cohesive strategies and implementation
Serve as a lead in relationship management with internal stakeholders across regions and business units and external partners (where assigned)
Track and analyze performance of ongoing business initiatives
Conduct market and competitive research to support the evaluation of new partnership opportunities, emerging trends, and innovation areas
Prepare and refine business proposals, partner presentations, and legal NDAs to support decision-making and strategic alignment
Perform and own key team operational tasks essential to strategy and business development functions. Including but not limited to taking meeting minutes, call scheduling, legal/contract trafficking, among others
Partner with the Brand Development team on strategic campaigns and partnership activations that strengthen Sony Audio’s market presence
Contribute to developing brand-aligned go-to-market approaches for initiatives such as 360 VME, emerging creator platforms, and more
Assist in the coordination and delivery of co-marketing programs, asset development, and brand storytelling across channels
Support the Senior Director in driving organizational initiatives and operational alignment across the PEB leadership team
Assist in preparing agendas, meeting recaps, business updates, reports, and presentations for executive leadership
Contribute to overall team efficiency through coordination of key workflows, meetings, and communications
Provide administrative support to the team and leadership on budget management across verticals of business operations
Monitor and report on key activities and milestones on a weekly and monthly basis
Qualification
Required
Bachelor's Degree in Business, Marketing, Strategy, Communications, or a related field
Minimum of 2-4 years experience in combination of business development and/or business development support, and/or marketing, strategy related functions
Proven ability to work cross-functionally and manage multiple priorities in a fast-paced environment
Strong analytical and research skills; ability to synthesize insights and present recommendations clearly
Familiarity with integrated marketing, brand strategy, and partnership development
Excellent written, verbal, and presentation skills with strong attention to detail
Proficient in Microsoft PowerPoint and Excel; experience with data analytics tools is a plus
Experience or strong interest in the music/entertainment ecosystem, or creator ecosystem is a must
Must work well under deadline pressure with multiple time-sensitive projects simultaneously; outstanding attention to detail; adaptable and accepting of abrupt change and unforeseen challenges
Ability to work in matrix environment and to serve as individual and team contributor
Must be authorized to work in the U.S. and able to travel as required
Ability to join regular evening calls with international partners
Preferred
Experience and knowledge of strategy and/or business development (including analysis, analytics, research)
Experience working with both internal and external partners
Strategic thinker with operational discipline and the ability to execute efficiently
Collaborative team player who builds trust and communicates effectively across functions
Proactive, adaptable, and comfortable working with ambiguity
Exceptional interpersonal, written/oral/listening communications and presentation/persuasion skills along with proactive approach to sharing information with peers and cross functional teams
Passion for innovation, technology, and the evolving creator and audio landscape
Benefits
Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)
Employee assistance plan and comprehensive behavioral health benefits
Fertility benefits, including, surrogacy, and adoption assistance programs
Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children
Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance
Short-term & long-term disability plans
Up to 12 weeks of paid parental and caregiver leave
401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting
Education assistance and student loan programs
Flexible Work Arrangements, including remote and hybrid work schedules
Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs)
Referral bonuses (subject to eligibility)
Matching gift program
A wide variety of employee business resource groups (EBRGs)
Special discounts on Sony products, offered exclusively to Sony employees
Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)
Company
Sony
Sony develops and manufactures audio, video, communications, and information technology products for the consumer and professional markets. It is a sub-organization of Sony Biz Networks Corporation.
10001+ employees
H1B Sponsorship
Sony has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Public CompanyTotal Funding
$700MKey Investors
Apollo
2024-07-26Post Ipo Equity· $700M
2002-01-02Series A
1958-12-01IPO
Leadership Team
Akio Morita
Co-Founder
Masaru Ibuka
Co-Founder
Recent News
Fintech Hong Kong
2026-01-14
2026-01-11
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