Apply on Employer Site

Digitas North America · 12 hours ago

Vice President Director, Connections Strategy

Chicago, IL

Full-time

Hybrid

Director/Executive

$129K/yr - $186K/yr

10+ years exp

Digitas North America is the Networked Experience Agency, focused on creating magnetic experiences for brands. The VP/Director, Connections Strategy will lead strategic initiatives for B2B and B2C client engagements, leveraging media and marketing expertise to solve business challenges and inspire connected creativity.

Marketing & Advertising

Responsibilities

Analyzing a variety of data-centric resources to develop powerful insights into the media consumption and behaviors that fuel consumer and business decision-making and guide the development of a coherent and effective connections plan

Mapping complex, multi-stakeholder B2B customer journeys and consumer experience journeys to identify high impact moments for brands to connect and influence

Crafting stories based on how people are interacting with digital platforms, peer networks, their devices, and other technology to reveal how brands can better connect with their prospect and customer audiences

Partnering with relationship leads, data and technology experts, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals

Identifying opportunities to leverage marketing technology and data throughout the communications plan—including the use of first-party data, AI, and intent signals to drive personalization and account-based marketing (ABM)

Leading the evolution and ongoing management of a Connections toolkit - a consistent approach to Connections Strategy outputs

Qualification

B2B marketing expertiseAudience segmentationABM platformsDigital media orchestrationMedia-centric toolsGenerative AI toolsTeam leadershipCommunication skillsOrganizational skillsTime management

Required

10-12 years of expertise in B2B marketing and media

Multichannel digital media-savvy B2B marketing expert

Proven track record in leveraging audience segmentation to build customer strategies for enterprise technology based clients

Deep familiarity with the B2B marketing landscape, including experience with ABM platforms, LinkedIn advertising, B2B content marketing, and understanding of B2B buying committees and long sales cycles

Strong analytical thinker with exceptional research dexterity and experience with media-centric tools such as Comscore, MRI, Google Analytics

Cross-channel thinker with working knowledge of media and innovative channel selection

Creative partner who can brief teams and own the vision for holistic systems

Team leader and relationship builder with authoritative point of view with senior clients

Approachable manager with strong history of team oversight and talent development

Exceptional communication, organizational and time management skills

Flexibility to adapt quickly to change