Digitas North America · 1 week ago
Vice President Director, Connections Strategy (B2B Tech)
Chicago, IL
Full-time
Hybrid
Director/Executive
$129K/yr - $186K/yr
10+ years expDigitas North America is a Networked Experience Agency that creates magnetic experiences for brands. The VP/Director of Connections Strategy will provide strategic leadership on key B2B and B2C client engagements, focusing on solving clients' business challenges through an orchestrated system of media and marketing touchpoints.
Marketing & Advertising
Responsibilities
Analyzing a variety of data-centric resources to develop powerful insights into the media consumption and behaviors that fuel consumer and business decision-making and guide the development of a coherent and effective connections plan
Mapping complex, multi-stakeholder B2B customer journeys and consumer experience journeys to identify high impact moments for brands to connect and influence
Crafting stories based on how people are interacting with digital platforms, peer networks, their devices, and other technology to reveal how brands can better connect with their prospect and customer audiences
Partnering with relationship leads, data and technology experts, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals
Identifying opportunities to leverage marketing technology and data throughout the communications plan—including the use of first-party data, AI, and intent signals to drive personalization and account-based marketing (ABM)
Leading the evolution and ongoing management of a Connections toolkit - a consistent approach to Connections Strategy outputs
Qualification
Required
A depth of expertise (10-12 years), including a track record of impactful work experience and professional ingenuity
A multichannel digital media-savvy B2B marketing expert, passionate problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel media orchestration
A proven track record in leveraging audience segmentation to build customer strategies, specifically for enterprise technology based clients
Deep familiarity with the B2B marketing landscape, including experience with ABM platforms, LinkedIn advertising, B2B content marketing, and understanding of B2B buying committees and long sales cycles
A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that drive strategic communications planning and implementation
A cross-channel thinker with working knowledge of media, who is adept at innovative channel selection and role definition that creates the synergy between conceptual ideas and the possibilities of execution
A creative partner who can brief teams on the job to be done for each channel and own the vision for how the holistic system will come together
A team leader and relationship builder who can provide an authoritative point of view with senior clients, while fostering partnership and collaboration with all levels of the agency and its partners
An approachable manager with a strong history of team oversight and talent development; known for an ability to coach, educate and grow junior talent
An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
Preferred
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Digitas North America
Digitas North America is the Connected Marketing Agency that provides digital media, and creative development.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Megan Jones
Chief Media Officer
Recent News
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