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AAA Life Insurance Company · 6 days ago

Director, Accident Insurance Direct Marketing – Customer Acquisition

Livonia, MI

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

AAA Life Insurance Company is a respected and trusted American brand focusing on Life Insurance and Annuity Products. The Director will play a pivotal role in developing and executing marketing strategies for specific life insurance product lines, requiring a strong background in direct marketing and exceptional project management skills.

Financial ServicesInsuranceLife Insurance

H1B Sponsor Likely

Responsibilities

Develop and implement creative and data-driven direct marketing strategies to reach and resonate with target customer segments with life insurance offers

Analyze market trends, customer insights, and competitive intelligence to inform and optimize product marketing strategies

Partner with internal research team and to inform learning objectives for direct marketing programs

Lead a team of direct reports in collaboration with dedicated analytics resources to deliver on sales and profitability goals for life insurance products

Plan and execute the development of creative strategies for direct mail and digital campaigns including creative briefs, concept development, and creative approvals

Collaborate with cross-functional teams to ensure seamless integration of direct marketing initiatives with overall marketing plans

Work closely with marketing operations team on the execution of campaigns developed in support of your dedicated product line

Liaise with internal marketing and brand teams to ensure alignment with brand guidelines

Manage external creative agencies to develop new creative treatments for testing across customer segments and product lines

Partner with key stakeholders across the enterprise to ensure marketing approaches align with enterprise strategies include product, sales and member services

Work closely with product organization to identify opportunities to improve offers and inform product development initiatives

Utilize analytics tools and performance metrics to measure the effectiveness of direct marketing campaigns

Identify areas for improvement and optimization and make recommendations for strategies to enhance campaign performance

Develop deep understanding on all analytic and financial measures relevant to life insurance products and campaign performance

Manage and allocate budgets effectively, ensuring that direct marketing initiatives deliver a strong return on investment

Qualification

Direct marketingData analysisProject managementOmni-channel marketingCommunication skillsInterpersonal skills

Required

Bachelor's degree in marketing, Business, or a related field

10+ years proven experience in direct mail acquisition marketing, with a track record of successful campaign development and execution

Strong project management skills with the ability to manage multiple projects simultaneously

Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and external partners

Analytical mindset with proficiency in data analysis tools and a focus on results-driven decision-making

Preferred

Omni-channel marketing experience in the insurance industry

Benefits

Comprehensive medical, dental, and vision coverage starting from your first day.

Employer 401k match and employer contribution to a pension plan.

Generous PTO and paid parental leave to support your family needs.

Company

AAA Life Insurance Company

AAA Life Insurance Company is fueled by our mission of providing financial security and peace of mind to AAA members through our life insurance products, delivering on the outstanding customer service that members have come to expect from the AAA brand.

Founded in 1969

Livonia, Michigan, USA

501-1000 employees

https://www.aaalife.com/

H1B Sponsorship

AAA Life Insurance Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (6)

2024 (7)

2023 (9)

2022 (3)

2021 (1)

2020 (1)