FMX · 3 months ago
Director of Demand Generation
United States
Full-time
Remote
Director/Executive
$150K/yr - $170K/yrFMX is a cloud-based software company headquartered in Columbus, Ohio, specializing in facility maintenance and management solutions. They are seeking a Director of Demand Generation to develop and execute a comprehensive demand generation strategy aimed at increasing qualified pipeline and revenue while leading a team of marketing professionals.
Cloud ComputingInformation TechnologySoftware
Responsibilities
Develop and execute a data-driven, cross-channel demand generation strategy to significantly increase qualified pipeline and revenue
Take direct ownership of scaling marketing qualified leads (MQLs) and pipeline generation across all marketing channels to meet aggressive business targets
Drive continuous improvement by rigorously testing new channels, optimizing existing campaigns, and enhancing the quality of leads and conversion rates
Directly oversee and manage key demand generation channels, including paid digital, campaign marketing, and event marketing
Partner closely with our Director of Digital Experience to inform and optimize our SEO and content strategy
Lead, mentor, and inspire a team of marketing professionals, fostering a culture of performance, experimentation, and continuous improvement
Implement a robust reporting framework to measure campaign performance, analyze funnel metrics, and report on key KPIs to leadership
Manage and optimize the marketing budget to maximize ROI across all channels
Qualification
Required
Proven track record of building and scaling demand generation engines in a B2B environment
Ability to develop and execute a data-driven, cross-channel demand generation strategy
Direct ownership of scaling marketing qualified leads (MQLs) and pipeline generation across all marketing channels
Drive continuous improvement by rigorously testing new channels, optimizing existing campaigns, and enhancing the quality of leads and conversion rates
Directly oversee and manage key demand generation channels, including paid digital, campaign marketing, and event marketing
Partner closely with the Director of Digital Experience to inform and optimize SEO and content strategy
Lead, mentor, and inspire a team of marketing professionals
Implement a robust reporting framework to measure campaign performance, analyze funnel metrics, and report on key KPIs to leadership
Manage and optimize the marketing budget to maximize ROI across all channels
Preferred
A seasoned marketing leader with a proven track record of scaling demand generation engines in a B2B company
Deep expertise in paid digital, campaign management, and event marketing
Strong analytical skills with the ability to use data to inform decisions and optimize performance
A curious individual who is passionate about understanding buyer behavior and the B2B purchasing journey
An excellent communicator and collaborator who can align with cross-functional teams, including sales, product, and leadership
A passionate leader who enjoys building, coaching, and motivating high-performing teams
A match with our core pillars: Teamwork, Excellence and Integrity
Benefits
100% company-paid health, dental, and vision insurance
Home office stipend
Generous PTO and UTO (unplanned time off) policies
Flexible Schedule
401(k) and medical / dental / vision / short and long term disability / life insurance
Company
FMX
FMX enables facilities managers to more efficiently and effectively track work orders, schedule resources, and plan maintenance.
Founded in 2012
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$3MKey Investors
Luminate Capital PartnersFive Elms CapitalSaaS Capital
2025-07-21Private Equity
2019-10-13Private Equity
2019-03-06Debt Financing· $3M
Leadership Team
Brian Gregory
CEO
Recent News
2025-07-22
Fintech Finance
2024-10-23
Company data provided by crunchbase