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Ross Stores, Inc. · 2 weeks ago

Senior Manager, Email & SMS Marketing

Dublin, CA

Full-time

Hybrid

Mid, Senior Level

$121K/yr - $199K/yr

7+ years exp

Ross Stores, Inc. is a leading off-price retail chain with over 2,200 stores and a commitment to growth and inclusivity. The Senior Manager, Email & SMS Marketing will lead the strategy and execution of owned-channel communications to drive customer engagement and revenue through targeted campaigns across email and SMS platforms.

ApparelFashionRetailRetail Technology

Responsibilities

Develop and execute the strategic roadmap for email and SMS programs, aligned with business goals and customer lifecycle stages

Own campaign planning, segmentation, testing, and performance optimization across promotional, transactional, and triggered communications

Partner with CRM and Analytics teams to integrate personalization, data, dynamic content into email and SMS channels

Lead A/B/multivariate testing to improve open rates, click-through rates, conversion, and retention

Manage vendor relationships (ESP, SMS platforms, third party data partners) and ensure platform capabilities are fully leveraged

Collaborate with Creative and Merchandising to ensure brand consistency and timely execution of campaigns

Monitor reporting, deliverability, compliance, and data hygiene across channels to ensure optimal program health

Analyze campaign performance and deliver actionable insights and opportunities to senior leadership

Support channel expansion opportunities (app, push notification, etc.) and constantly improving UX (preference center, contact strategy, AI integration, etc.)

Qualification

Email marketingSMS marketingLifecycle marketingData-driven decision makingSegmentation strategiesPersonalization strategiesProject managementBusiness acumenOrganizational agilityCollaborationCommunication