Bluewave Technology Group · 3 months ago
Marketing Manager, Demand Generation
Nationwide, USA
Full-time
Onsite
Mid, Senior Level
$100K/yr - $120K/yr
5+ years expBluewave Technology Group is an advisory and sourcing partner transforming how companies acquire and manage technology solutions. As a Marketing Manager, Demand Generation, you will build and execute engaging marketing programs that accelerate growth with new and existing clients, working closely with the CMO to shape campaign strategy and messaging.
Telecommunications
No H1B
Responsibilities
Design and execute demand generation and account-based campaigns that drive both new customer acquisition and growth within existing accounts
Develop integrated campaigns in partnership with the CMO, including messaging frameworks, audience targeting, sequencing, and sales alignment
Build and execute multi-channel campaigns across email, direct mail, and nurture programs
Plan, promote, and execute webinars to build awareness, educate prospects, and generate qualified leads
Partner with sales and field teams to provide post-event support
Manage marketing automation workflows (HubSpot), ensuring campaigns are executed efficiently
Build strong partnerships with Sales to deliver enablement tools
Collaborate with Solution Advisory team to identify thought-leadership themes and trends to incorporate in campaigns
Establish and manage lead scoring, routing, and nurture programs to improve lead quality and conversion rates
Perform all other duties as assigned
Qualification
Required
5+ years of experience in B2B demand generation, campaign marketing, or account-based marketing (technology or services industry experience preferred)
Proven track record of designing and executing integrated campaigns that generate pipeline and deliver measurable results
Strong understanding of buyer journeys, account-based strategies, and lead management best practices
Hands-on experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
Excellent written and verbal communication skills, with the ability to create clear, compelling messaging and campaign assets
Highly organized and detail-oriented; able to manage multiple priorities and deadlines simultaneously
Strong collaboration and relationship-building skills with cross-functional teams, particularly sales and product marketing
Creative thinker with a proactive, results-oriented approach
Bachelor's degree in marketing, communications, business, or a related field (or equivalent experience)
A professional demeanor with a strong work ethic
Reliable and dependable for your team, and most importantly, for your customers
Strong analytical and critical thinking skills
Strong written and verbal communications skills
A competitive personality coupled with solid interpersonal skills
Creative, decisive, and able to work in a collaborative, team-oriented work environment
A high level of intellectual curiosity and are comfortable with ambiguity
Ability to work well independently without close supervision or management
Capability to thrive working in a fast paced, dynamic, high energy work environment
Deliver accurate information in a usable form and in a timely manner
Time management skills with an emphasis on organizational skills and the ability to multi-task
Benefits
Comprehensive benefits package
Generous 401k match
Open PTO
Paid Parental Leave
More
Company
Bluewave Technology Group
Bluewave Technology Group is a Bluewave business that specializes the process of purchasing and managing technology.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Curt Allen
EVP- Client Advisory
Mary Hamilton
Chief Marketing Officer
Recent News
Columbia West
2025-12-13
Company data provided by crunchbase