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NEOGOV · 4 months ago

Public Relations and Outreach Specialist

Natchitoches, LA

Full-time

Onsite

Mid Level

$33K/yr - $35K/yr

3+ years exp

NEOGOV is seeking applicants for the full-time position of Public Relations and Outreach Specialist at the Louisiana School for Math, Science, and the Arts. The role involves managing social media presence, creating promotional content, and assisting with outreach initiatives to enhance the school's visibility and engagement with the community.

GovTechHuman ResourcesInformation TechnologySoftware

Responsibilities

Contribute to the overall success of the school by attending to aspects relating to creating and sharing accurate, timely information with the public and by performing all other essential duties as assigned

Write, edit, and submit content pertaining to the school in the form of press releases, articles, newsletters, news stories, features, profiles, etc. for both print and electronic media

Conduct interviews with and take photos of target audiences as it relates to the development of stories

Develop a unified brand voice and maintain brand integrity across all platforms

Create, distribute, and manage press releases

Pitch story opportunities to print, broadcast, and digital press

Partner in the creation and development of major publications

Work with student organizations and departments to manage and maintain all official LSMSA social media accounts

Coordinate and manage the production schedule, printing deadlines, and distribution of multiple projects for Enrollment Management and LSMSA at-large

Help design and develop presentations for administration and senior staff

Consider data analytics, including SEO performance to adjust and optimize communication strategies

Assist with scheduling and executing recruiting travel and events

Delegate projects to part-time media specialist as needed

Assist with departmental outreach programs, including Summer@LSMSA and LSMSA-TIP, as needed by division

Other tasks and duties as assigned

Qualification

Public relationsMedia relationsMarketingContent creationSocial media managementCommunicationsAnalytical skillsGraphic design softwareOrganizational skillsPresentation skillsTeam collaboration

Required

Bachelor's degree in public relations, journalism, communications, marketing, or a related field

Previous experience in public relations, media relations, or marketing for a secondary school, university, or other education-related business or non-profit organization

Strong understanding of best practices in public relations and marketing

Strong verbal and written communication skills as well as presentation skills

Strong analytical, organizational, and planning skills

Ability to maintain a positive and professional attitude toward colleagues and other external constituencies

Ability to manage multiple projects and meet deadlines

Ability to travel and to work flexible hours as necessary, including evenings and weekends

Preferred

Three years of experience in public relations, media relations, recruiting, or marketing for a secondary school, university, or other education-related business or non-profit organization

Knowledge of desktop publishing and/or graphic design software

Benefits

Insurance Coverage

Parental Leave – Up to six weeks paid parental leave

Holidays and Leave – State employees receive the following paid holidays each year: New Year's Day, Martin Luther King, Jr. Day, Mardi Gras, Good Friday, Memorial Day, Independence Day, Labor Day, Veteran's Day, Thanksgiving Day and Christmas Day.

State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.

Retirement– State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works).