Apply on Employer Site

Fanatics · 3 months ago

Senior Manager, Programmatic Supply & Campaign Lead

11601 Wilshire Blvd, Los Angeles, CA, 90025, US

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$150K/yr - $188K/yr

6+ years exp

Fanatics is a leading sports merchandise company seeking an experienced Programmatic Supply Lead at the Senior Manager level to scale their programmatic supply strategy and campaign operations. The role involves managing self-service and managed-service supply offerings, overseeing campaign performance, and building strong relationships with SSPs and publishers.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Define & execute Fanatics’ programmatic supply roadmap: select SSPs, publishers, unique inventory (display, video, CTV/OTT, native, mobile)

Negotiate contracts, deals, pricing models (e.g. private marketplaces, preferred deals, programmatic guaranteed)

Build and maintain strong relationships with SSPs, publishers and supply vendors; evaluate new supply opportunities

Oversee both self-serve and managed campaign supply activation & performance. Ensure inventory is correctly integrated, tagged, meets quality, brand safety, latency / viewability etc

Work with AdOps / trafficking teams to ensure seamless implementation of campaigns; manage troubleshooting, supply issues, discrepancies

Own inventory allocation strategy: which supply to prioritize for which campaign types / objectives

Define supply quality metrics: e.g. viewability, fraud, ad quality, latency, fill, match rate. Monitor, analyze, and improve over time

Use data / analytics (internal and external) to optimize supply selection, pricing, performance. Produce reports, dashboards, partner reviews

Be forward-looking: track industry trends (e.g. identity, privacy, supply path optimization, cookieless environments) and advise on implications / adjustments

Partner with Product, Sales, Marketing to build and evolve both our self-service product offering (tools, platform access, inventory packaging) and managed-service solutions

Develop go-to-market strategies for supply-side offerings; help sales teams and account managers understand, sell, and support these supply offerings

Provide leadership / mentorship for individuals around programmatic supply; ensure knowledge transfer

Cross-functional coordination: Legal (contracts), Privacy, Product, AdOps, Analytics, Sales

Drive internal alignment on supply roadmap, capacity, resource needs, prioritization of partner and inventory investments

Qualification

Programmatic advertisingSupply-side managementDSP/SSP relationshipsContract negotiationData analysisCampaign operationsStakeholder managementTeam leadershipStrategic mindsetCollaboration

Required

~6-10 years of experience in programmatic advertising, especially on supply side or both supply & demand partner management

Demonstrated experience negotiating supply contracts / deals with SSPs and publishers (private deals, PMPs, programmatic guaranteed etc.)

Strong technical understanding of DSP & SSP architecture, auction dynamics, bid flows, supply path optimization, ad serving tags, latency, measurement & verification

Experience with campaign operations: trafficking, troubleshooting, campaign optimization

Excellent data skills: interpreting performance metrics, making data-driven decisions; familiarity with reporting tools and dashboards

Stakeholder management skills: ability to influence, communicate clearly at leadership, cross-functional teams

Knowledge of industry trends & constraints (privacy shifts, IDFA / cookieless, regulatory, ad fraud, quality / viewability)