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CoLab · 1 month ago

VP, Demand Generation

United States

Full-time

Remote

Director/Executive

10+ years exp

CoLab is a cloud-based platform aimed at enhancing mechanical engineering design reviews. They are seeking a VP of Demand Generation to lead and scale their marketing efforts, focusing on optimizing pipeline creation, conversion rates, and efficiency across various channels.

ComputerInformation TechnologySoftware

Responsibilities

Own marketing-sourced pipeline creation, conversion, and efficiency (including CAC)

Architect and oversee integrated demand gen programs across digital, paid, social, events, and new channels

Lead, mentor, and grow a high-performing demand gen team (currently three direct reports, with ongoing growth expected)

Stand up CoLab’s first ABM motion and refine it into a repeatable program

Own demand gen budget, forecasting, and ROI tracking — with direct accountability to the executive team

Scale proven channels while experimenting quickly with new ones, turning them into repeatable, mature programs

Jump in with your team when needed to shape execution and accelerate new initiatives

Collaborate closely with Sales to ensure alignment on pipeline goals, conversion rates, and revenue outcomes

Translate data into insights and executive-ready narratives that drive alignment on pipeline strategy and results

Qualification

B2B SaaS experienceDemand generation leadershipMulti-channel program executionQuantitative analysisData-backed storytellingExecutive influenceHands-on leadershipTeam mentoring