PIMCO · 1 week ago
Marketing Automation Product Manager
Austin, TX
Full-time
Onsite
Senior Level, Lead/Staff
$150K/yr - $225K/yr
10+ years expPIMCO is a global leader in active fixed income with deep expertise across public and private markets. They are seeking a Marketing Automation Product Manager to serve as a subject matter expert for their Adobe Marketo instance, leading the oversight of Marketo and shaping the long-term automation strategy. The role involves driving innovation in marketing automation, optimizing workflows, and collaborating with stakeholders to align strategies with business objectives.
BankingCrowdfundingFinancial ServicesVenture Capital
Responsibilities
Drive Innovation: Drive innovation in marketing automation strategies, leveraging new features within Marketo, evaluate and pilot emerging technologies such as AI-driven personalization, predictive analytics, to enhance automation capabilities
Own the Marketo Roadmap: Work with technology teams to prioritize integrations, product enhancements and process improvements and create roadmap visibility to the broader organization
Workflow / process optimization: Identify opportunities to optimize Marketo workflows, reduce manual effort, and enhance program templates/campaign connectivity to enhance and enable true multi-channel marketing synchronization
Strategic alignment: Collaborate with stakeholders to align marketing automation strategies with business objectives – including refinement and best use case of lead scoring models to reflect evolving priorities and enable accurate persona creation
Data strategy & Insights: Partner with global analytics and digital marketing teams to define key performance indicators (KPIs) for automation programs and ensure consistent reporting across global campaigns. Act as SME for the email tagging framework to ensure effectiveness and minimize disruption by conducting impact analysis, coordinating changes with global email vendors, and implementing updates across platforms and process documents
Champion best practices: Implementing global best practices to execute email campaigns, nurture programs, and other marketing initiatives within Marketo. Document standard operating procedures to train and support regional marketing teams on Marketo capabilities, campaign optimization, and automation best practices
Risk management: Oversee governance and compliance with privacy regulations (e.g., GDPR, CCPA) including user access, data hygiene, and change management protocols across regions
Qualification
Required
Minimum of a bachelor's degree from an accredited institution
At least 10 years of experience working with Marketing Automation platforms and multiple years specifically working in Marketo. Marketo Architect Master Certification is a plus
Deep understanding of Marketo's features, functionality, and best practices
Digital product management or Digital marketing experience, with a proven track record of articulating a vision, executing a strategy, and managing executive-level stakeholders
Strong proficiency in workflow mapping and process improvement
Experience in financial services and/or asset management, with a focus on B2B and B2B2C business models
Experience working in a global context, with an appreciation for navigating risks and challenges across diverse markets
Experience with CRM systems like Microsoft Dynamics and integrating them with Marketo
Ability to manage projects, timelines, and resources effectively
Familiarity with other marketing technologies and tools
An ability to analyze campaign performance with an emphasis on making data-driven decisions to improve overall strategy
Experience facilitating and managing communication channels within the project, including meetings, workshops, email, and documentation
Ability to work daily with engineering, communicate features and software architecture ideas, and apply QA best practices
Interest and passion for all things digital, with a desire to continue to learn about new marketing automation technologies
Drive continuous improvement by evaluating new Marketo features, emerging technologies, and automation best practices
Preferred
Understanding of financial products, investment strategies, and regulatory frameworks
Experience with workflow software: (Visio), Jira, Aprimo, MS Teams, Slack, Confluence, MS Office, Google Analytics, Adobe, GA4
Experience with other marketing operating and analytics tools: Cvent, Sitecore, Seismic, Snowflake, and PowerBi
Company
PIMCO
PIMCO, a global investment solutions provider that manages investments for public and private pension and retirement plans and other assets.
1001-5000 employees
H1B Sponsorship
PIMCO has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (109)
2024 (101)
2023 (120)
2022 (149)
2021 (90)
2020 (69)
Funding
Current Stage
Late StageLeadership Team
John Lane
Global CFO - Alternatives
Hosein Yeh
Senior Vice President, Business Strategy & Analytics, U.S. GWM
Recent News
2026-01-25
GlobeNewswire
2026-01-16
Company data provided by crunchbase