Trail of Bits · 3 months ago
Technical Marketing Manager, Crypto/Blockchain
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $150K/yrTrail of Bits is a leading company in security, founded by expert hackers to address technology's most challenging risks. The Technical Marketing Manager will be responsible for transforming complex security work into compelling narratives, driving demand generation, and building relationships within the Web3 ecosystem.
Cyber SecurityNational SecuritySecuritySoftware
Responsibilities
Partner with Cryptography and Blockchain Engineering Directors to develop integrated marketing programs spanning awareness, consideration, conversion, and advocacy
Design and execute multi-channel campaigns including social media (X, LinkedIn, Bluesky), email marketing, webinars, and industry conferences that drive measurable pipeline and revenue growth
Create and manage content that showcases Trail of Bits' technical expertise, including case studies, blog posts, and technical documentation that resonates with technical and business audiences
Build and nurture strategic partnerships with blockchain projects, industry influencers, and key opinion leaders to amplify Trail of Bits' presence in the Web3 ecosystem
Provide sales support including collateral development, competitive intelligence, and prospect research to accelerate deal cycles
Establish analytics frameworks to measure program performance, ROI, and impact on pipeline and revenue, using data to continuously optimize campaigns
Monitor market trends, competitive landscape, and emerging opportunities within blockchain and cryptography sectors to inform strategic positioning
Represent Trail of Bits at industry events and in key community forums, building relationships and establishing thought leadership
Qualification
Required
Proven track record executing programs that demonstrably increased pipeline and revenue, preferably at a blockchain, cryptography, or security company
Strong writing and editing capabilities for highly technical content including blogs, case studies, and documentation that resonate with both technical and business audiences
Deep understanding of blockchain technology, Web3 ecosystem, and cryptography fundamentals with active engagement on X and Telegram
Experience with the crypto/blockchain market, including an understanding of community dynamics, key players, and what makes this audience unique
Ability to analyze marketing program performance and optimize based on insights, with comfort using analytics to measure ROI
Ability to create landing pages in Claude Code and work with GitHub pull requests
Experience managing campaigns and building online community presence across platforms
Comfort working with technical teams and translating complex security concepts for diverse audiences
Benefits
Competitive salary complemented by performance-based bonuses
Fully company-paid insurance packages, including health, dental, vision, disability, and life
A solid 401(k) plan with a 5% match of your base salary
20 days of paid vacation with flexibility for more, adhering to jurisdictional regulations
4 months of parental leave to cherish the arrival of new family members
$10,000 in relocation assistance to support your transition
$1,000 Working-from-Home stipend to create a comfortable and productive home office
$750 Learning & Development stipend for continuous personal and professional growth
Company-sponsored all-team celebrations, including travel and accommodation, to foster community and recognize achievements
Philanthropic contribution matching up to $2,000 annually
Company
Trail of Bits
Since 2012, Trail of Bits has helped secure some of the world’s most targeted organizations and products.
Founded in 2012
51-200 employees
H1B Sponsorship
Trail of Bits has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (2)
Funding
Current Stage
Growth StageLeadership Team
Dan Guido
Co-Founder & CEO
A
Alexander Sotirov
Co-Founder & CTO
Recent News
Help Net Security
2025-12-11
2025-11-04
Cointelegraph
2025-11-04
Company data provided by crunchbase