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Fourth Floor · 1 week ago

Digital Marketing Director - Shopify Mandatory

New York, United States

Full-time

Onsite

Lead/Staff, Director/Executive

$120K/yr - $130K/yr

5+ years exp

Fourth Floor is representing a luxury fashion brand seeking a Director of Digital Marketing to build and implement strategies that drive product interest and activate new client prospects. The role involves leading digital marketing efforts, collaborating with the sales team, and optimizing campaigns to enhance user acquisition and ROI.

Human ResourcesStaffing Agency

Responsibilities

Lead digital & growth marketing efforts, create overall strategy to generate new prospects and move qualified leads further down the funnel

Work closely with the sales team to design a holistic client journey across all digital channels

Implement digital marketing best practices for tactics such as audience segmentation, SEO & content optimization, lead scoring, nurture campaigns, preference centers, etc

Develop and manage paid advertising campaigns across various channels, including social media, search, and display

Develop and execute content marketing strategies, including blog posts, articles, and other forms of content to drive traffic, engagement, and leads

Manage email marketing campaigns, including segmentation, automation, and A/B testing

Set up the website as the backbone of our digital marketing strategies, ensure its ongoing performance as our main marketing channel

Optimize campaigns to improve conversion rates, user acquisition, and overall ROI

Build an integrated reporting dashboard to track and report on marketing KPIs; provide regular updates to the executive team on the effectiveness of marketing initiatives

Stay up-to-date on industry trends and emerging technologies to ensure our digital marketing strategies remain competitive

Qualification

Digital marketing strategySEO best practicesData analyticsGoogle Marketing PlatformEmail marketing campaignsMarketing automationData visualization toolsContent marketingWebsite optimizationLead scoringAudience segmentationProject managementCollaborationSelf-motivation

Required

5-7 years of experience in digital marketing, with at least 2 years in a project management role

Experience building digital marketing foundations from the ground up, with an ability to explain strategies and processes to non-marketers

Experience implementing digital marketing best practices such as SEO, and testing methods such as A/B or multivariate testing

A passion for data and analytics, and the ability to identify different growth opportunities and create data-driven marketing plans to meet them

Experience implementing integrated marketing ROI dashboards using data visualization tools like Tableau, Datorama, Domo, etc

Experience with the Google Marketing Platform, including Ads, Analytics, Tag Manager, Search Console, and Looker Studio

Experience implementing email marketing campaigns within a Marketing Automation Platform (pref. Marketo) including lead scoring, nurture campaigns, batch campaigns, audience segmentation, etc

Deep knowledge of how to optimize a website to be a central hub for digital marketing strategies and first-party data collection

Highly organized and self-motivated, with an ability to work both independently and on a face-paced, collaborative team

Bachelor's Degree and/or Master's Degree