Clayco · 3 months ago
Vice President of Digital Marketing & Design
Clayco is a full-service real estate development firm specializing in various building projects across North America. They are seeking a Vice President of Digital Marketing & Design to lead the strategic direction and execution of digital marketing initiatives while ensuring brand consistency and design excellence across all platforms.
Responsibilities
Develop and lead a comprehensive digital marketing and creative design strategy aligned with corporate objectives, market positioning, and long-term business growth
Serve as a strategic advisor to the executive team on brand development, digital initiatives, and design innovation
Oversee the planning, execution, and optimization of multi-channel digital marketing campaigns including SEO/SEM, paid media, email marketing, content strategy, and social media
Direct the firm’s digital presence, including website development, lead generation, user experience (UX), analytics, and performance reporting
Lead the company’s new efforts on ensuring a strong Clayco brand presence across all LLMs and Chatbots influencing the company’s brand awareness and perception in the marketplace
Implement marketing automation tools and CRM integration to support business development efforts and track client engagement
Lead and implement AI initiatives to improve efficiency and effectiveness across the whole marketing and communications value chain
Ensure consistency and quality of the firm’s brand identity across all digital and print materials, proposals, internal communications, and client-facing assets
Lead the creative direction for digital assets, video content, RFP responses, presentations, case studies, and visual storytelling efforts
Maintain and evolve brand guidelines to reflect the firm's strategic evolution, culture, and market positioning
Build, mentor, and lead a multidisciplinary team of digital marketers, designers, and content creators
Collaborate with business development, operations, human resources, and executive leadership to ensure marketing strategies are aligned with organizational goals
Manage vendor and agency relationships to ensure timely, on-brand, and cost-effective execution of initiatives
Identify and implement emerging technologies, platforms, and best practices to enhance marketing efficiency and brand differentiation
Monitor industry trends, competitive positioning, and client expectations to continuously refine the firm’s digital marketing and design strategies
Qualification
Required
Bachelor's Degree in Design, Marketing, Communications or a related discipline
10+ years of experience in designing clean, professional marketing materials, ideally within the AEC industry
Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and PowerPoint
Graphic expertise in layouts, typography, and visual storytelling
Excellent communication skills (written and visual)
Collaborative and proactive personality
Benefits
Discretionary Annual Bonus: Subject to company and individual performance.
Comprehensive Benefits Package Including: Medical, dental and vision plans, 401k, generous PTO and paid company holidays, employee assistance program, flexible spending accounts, life insurance, disability coverage, learning & development programs and more!
Company
Clayco
Clayco is a full-service, turnkey real estate development, master planning, architecture, engineering and construction firm.
Funding
Current Stage
Late StageRecent News
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2026-01-09
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