NEOGOV · 4 months ago
Greater Gainesville Sports Alliance Manager Convention and Visitors Bureau
Gainesville, GA
Full-time
Hybrid
Mid, Senior Level
$60K/yr - $78K/yr
5+ years expNEOGOV is seeking a Greater Gainesville Sports Alliance Manager for the City of Gainesville, GA, to lead sports tourism strategy and venue management. This role is responsible for overseeing strategic planning, budgeting, marketing, and managing a master calendar of over 170 annual sports events, while ensuring high-quality experiences for athletes and partners.
GovTechHuman ResourcesInformation TechnologySoftware
Responsibilities
Develop, implement, and evaluate the Greater Gainesville Sports Alliance strategic plan, aligning sports tourism with the City’s broader tourism and economic development goals
Prepare, monitor, and manage annual budgets; recommend capital and equipment needs; oversee financial accountability and reporting
Lead the creation and execution of a comprehensive marketing and sponsorship strategy to increase visibility, participation, and revenue
Prepare quarterly economic impact reports to track and communicate the financial and community benefits of sports tourism initiatives
Maintain and manage an internal master event calendar of all sports tourism events in Gainesville/Hall County (170+ annually)
Research and pursue grant funding and fundraising opportunities to expand GGSA’s impact and resources
Serve as the sports venue manager for all event rentals at Lake Lanier Olympic Park, overseeing contracting, permitting, and compliance with facility policies and public safety guidelines
Act as the primary liaison for permitting with the U.S. Army Corps of Engineers and coordinate with City of Gainesville Special Events on securing required services including Police, Fire/EMS, and sanitation
Negotiate, draft, and manage rental agreements, ensuring accuracy, accountability, and clear communication with clients
Provide vendor and contractor support, including coordination of food and beverage, security, production, and equipment needs
Lead on-site event day management by supervising staff, vendors, and volunteers, troubleshooting in real time, and ensuring seamless client and guest experiences
Oversee planning and execution of 30+ annual sports tourism activations, including but not limited to NCAA regional and national championships, U.S. Rowing events, GHSA tournaments, youth travel tournaments, and community festivals
Manage all aspects of event logistics, including hospitality, housing, transportation, public safety, signage, equipment rental, and volunteer coordination
Mediate between event organizers and hotel partners, assisting with room blocks, contract negotiation, and athlete/fan accommodations
Coordinate hospitality nights and special experiences for major athletic events, enhancing the athlete and fan experience
Serve as primary on-site lead to resolve customer service needs and ensure five-star athlete, fan, and stakeholder experiences
Serve as liaison between the City of Gainesville, sports venues, local sports clubs, hospitality partners, and event rights-holders
Cultivate relationships with hoteliers, vendors, sponsors, and community, regional, and statewide partners to strengthen Gainesville’s tourism ecosystem
Foster partnerships with the local collegiate system, including the University of North Georgia and Brenau University, to attract and host collegiate sporting events and championships
Represent the City of Gainesville at trade shows, community events, and familiarization (FAM) tours to attract new sporting events and partnerships
Support long-term strategic initiatives, including re-engaging the Greater Gainesville Sports Alliance Advisory Board as a future leadership and partnership platform
Develop, analyze, and evaluate marketing campaigns promoting Gainesville/Hall County as a sports destination
Direct GGSA’s branding and digital presence in partnership with the CVB’s marketing team, including website, social media platforms, newsletters, and promotional materials
Design and deliver community programming including networking/education events and the GGSA annual economic impact report
Build local awareness and engagement through media outreach, advertising, and event promotions
Coordinate with Lake Lanier Olympic Park, Lanier Canoe & Kayak Club, and Lake Lanier Rowing Club to establish annual event calendars and operational needs
Perform other related responsibilities as assigned
Maintain a full-time schedule with frequent evening and weekend requirements to support sports tourism events, venue operations, and community activations
Qualification
Required
Four-year degree or a minimum of five years of experience in event planning, marketing, public speaking, or related experience that provides the qualifications stated above
Valid Class C Driver's License and a satisfactory Motor Vehicle Record (MVR)
Knowledge of generally accepted accounting principles
Proficiency with Microsoft Office Professional products preferred
Strong skills in public relations and customer service
Excellent oral and written communication abilities
Ability to manage multiple priorities, demanding situations, and emergency response
Strong interpersonal skills to establish and maintain relationships with government officials, private sector partners, customers, and the public
Independent judgment and discretion in handling staff, volunteers, emergencies, and operational decisions
Ability to balance long- and short-term planning with consistent, sound decision-making
Effective problem-solving and analytical skills
Strong organizational and time-management abilities
Positive outlook with a professional demeanor that fosters team cohesion and high performance
Ability to work independently with limited supervision
Flexibility to work irregular and extended hours, including evenings and weekends
Goal- and results-oriented mindset
Preferred
CPR Certification desirable
Proficiency with Microsoft Office Professional products preferred
Benefits
Employee Assistance Program
Employee Clinic & Wellness Center
GMEBS Retirement Plan (select positions)
Life Insurance (up to $75,000)
Paid Holidays (10)
Paid Jury Duty Leave
Paid Military Leave
Paid Time Off (PTO)
Protective Safety Equipment
Short-Term Disability Insurance (After 12 months of employment)
Tuition Reimbursement (After one year of employment)
Uniforms (select positions)
Workers' Compensation
Accident
Critical Illness
Death and Dismemberment
Deferred Compensation
Dental
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Long-Term Disability
Medical
Plan A Retirement (50% City paid - select positions)
Vision
Voluntary Life Insurance
Biweekly Paycheck
Credit Union
Direct Deposit
Discount PC Purchase Plan
Employee Recognition Events
Employee Wellness Opportunities
Free Flu Shot
Free Parking
Health and Benefits Fair
Company
NEOGOV
NEOGOV is the leading provider of workforce management software uniquely designed for the public sector, education, and public safety.
501-1000 employees
H1B Sponsorship
NEOGOV has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (10)
2023 (10)
2022 (18)
2021 (14)
2020 (16)
Funding
Current Stage
Late StageTotal Funding
$700MKey Investors
Warburg Pincus
2025-07-28Secondary Market· $700M
2025-07-28Acquired
2021-06-02Private Equity
Leadership Team
Shane Evangelist
CEO
Brandon McDonald
Head Of Marketing
Recent News
Canada NewsWire
2025-11-14
2025-11-14
Government Technology US
2025-10-31
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